My Derma Dream ยท 1 day ago
$100M+ Sr. VP of Growth & Acquisition Marketing | Beauty & Skin Care | DTC Subscriptions | Influencer + Direct Response Paid Media
United States
Contract
Remote
Director/Executive
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Responsibilities
Hit Quarterly Revenue & MER Objectives
Set & remain within the marketing budget
Mentor Marketing Department Heads
Report on Progress in Activities under management
Report on Progress on Personal Initiatives
Recruit Channel owners
Bring innovation in the marketing department
Drive personal marketing initiatives
Mentor channel owners and media buyers to hit their own marketing initiatives
Identify the need for higher standards and lead / influence the change
Communicate the marketing vision to the department heads
Attend quarterly off-sites
Foster an aggressively ambitious and high-standard culture
Create a quarterly staffing plan
Meet deadlines
Perform customer, marketing & industry Research
Qualification
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Required
Proven experience in growth marketing, particularly in DTC subscriptions.
Strong understanding of influencer and direct response paid media.
Experience in launching new products and scaling marketing channels.
Ability to build and manage a marketing team effectively.
Experience in coordinating Conversion Rate Optimization (CRO) and media buying.
Proven track record of improving customer acquisition costs (CAC).
Strong analytical skills to identify product-channel fit and market opportunities.
Experience in mentoring and developing marketing professionals.
Ability to create and execute an omnichannel marketing strategy.
Experience in managing budgets and achieving revenue objectives.
Preferred
Experience in the beauty and skincare industry.
Familiarity with TikTok as an acquisition channel.
Experience in retail marketing, particularly with brands like Sephora, Ulta, and CVS.
Knowledge of SEO strategies specific to health and beauty.
Experience in running experiments with Direct TV Ads.
Company
My Derma Dream
My Derma Dream is fast-growth, 8-figure DTC skincare and beauty brand, founded in 2021 by Wouter Akika with a vision of helping everyone fall in love with their skin again and experience the confidence boost that comes with feeling BEAUTIFUL...
Founded in 2021
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase
