ClassDojo · 17 hours ago

0 to 1 Marketing Leader

United States

Full-time

Remote

Senior Level, Lead/Staff

$200K/yr - $278K/yr

8+ years exp

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E-LearningEdTech

Growth Opportunities

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Responsibilities

Play a critical role in experimenting with and scaling go-to-market (GTM) strategies designed to accelerate ClassDojo’s network and revenue growth from the ground up.

Collaborate closely with co-founders, CTO, Head of Product, Head of Marketing, and cross-functional teams to create and test innovative marketing strategies that resonate with our network of tens of millions of children and families.

Turn data, research, and intuition into effective GTM tactics that drive significant growth.

Qualification

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GTM strategiesNetwork growthRevenue generationConsumer productsMarketing strategyQualitative researchQuantitative researchProduct positioningHands-on marketingHigh-growth environmentsResource-constrained environmentsCreative intuition

Required

You have at least 8 years of experience in marketing or growth, with a strong focus on consumer products and GTM strategies.

You have successfully led marketing efforts that resulted in significant market-channel fit and growth.

You have experience in high-growth environments, ideally as part of the founding team or in a role with equivalent accountability.

You have a deep understanding of how to drive both network growth and revenue generation, particularly within subscription-based or marketplace models with strong network effects.

You possess a strong grasp of marketing strategy, from product positioning to go-to-market execution, and are skilled at experimenting with new approaches to drive results.

You have a strong creative intuition and understand what resonates with consumers.

You are skilled in both qualitative and quantitative research methods, and you can translate insights into actionable GTM strategies.

You thrive in resource-constrained environments and are comfortable moving quickly to test and scale new ideas.

Your communication is clear and concise, enabling you to articulate complex ideas effectively to a variety of stakeholders.