200+ applicants

Company

Original Job Post

Jam City · 6 days ago

Senior Vice President, Marketing

Culver City, CA

Full-time

Remote

Executive

$260K/yr - $395K/yr

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Digital EntertainmentGaming

H1B Sponsorship

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Responsibilities

Set and provide input into the formulation of the strategies of the function(s) at the next highest organization level, then, based on prevailing conditions, executes and/or adjusts the approved strategies of the function(s) overseen. Outcomes directed and influenced have a major impact on organization's short- to mid-term results.

Obtains and allocates resources to achieve strategic and operational goals.

Accountable for the management of multiple functions of a strategically important function.

Makes regular input into the formulation of the organization's strategies, then executes and/or adjusts the approved strategies of, and sets the tactical directions for the function(s) overseen.

Interacts with top management to adjust plans and strategies of the function(s).

Interacts with critical decision makers to convince and influence business decisions.

Sets objectives for direct reports, typically vice presidents. Ensures the development of direct reports.

Is a proven leader in setting direction for and achieving objectives of function(s) in the enterprise.

Lead the development and implementation of comprehensive marketing strategies to drive player acquisition, engagement, and retention.

Collaborate with cross-functional teams to align marketing initiatives with overall business goals and product roadmaps.

Direct and optimize paid media campaigns to achieve efficient user acquisition and return on investment.

Stay abreast of industry trends, competitor activities, and emerging channels to identify new opportunities for growth.

Oversee the creative team in the development of compelling and effective marketing assets, including ad creatives, promotional materials, and in-game assets.

Ensure consistent branding and messaging across all marketing channels.

Work closely with product teams to develop and execute product launch strategies.

Craft compelling narratives and value propositions to resonate with target audiences.

Develop and execute social media strategies to enhance player engagement and community building.

Monitor and analyze social media performance metrics, adjusting strategies accordingly.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Paid User AcquisitionAnalytical SkillsCreative LeadershipMobile Gaming MarketFree-to-Play GamesMarketing CampaignsProblem-SolvingCommunicationCollaboration

Required

Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.

Proven experience in a senior marketing leadership role preferably within the mobile gaming industry.

Strong understanding of Paid User Acquisition strategies and tactics.

Excellent analytical skills with the ability to interpret data and make informed decisions.

Demonstrated success in leading creative teams and driving impactful marketing campaigns.

In-depth knowledge of the mobile gaming market, trends, and player behavior.

Proven track record in launching and scaling free-to-play (F2P) mobile games.

Exceptional communication and collaboration skills.

Benefits

Unlimited Vacation

Paid Sick Days & Holidays

100% Employee Covered Medical, Dental, Vision Plan Base Plan

Life Insurance

Flexible Spending Accounts

Commuter Benefits

Catered Lunches

Well-stocked Kitchens

Yoga & Wellness Activities

Happy Hours

Company Events

Dog Friendly

Company

Jam City

Glassdoor

3.9

Jam City is a mobile entertainment company, connecting the world through technology, creativity, and play.

Founded in 2010

Culver City, California, USA

501-1,000 employees

http://www.jamcity.com

H1B Sponsorship

Jam City has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Trends of Total Sponsorships

2023 (1)

2022 (17)

2021 (18)

2020 (16)