200+ applicants
Progress · 1 week ago
Product Marketing Manager
United States
Full-time
Remote
Senior Level
Wonder how qualified you are to the job?
ComputerEnterprise Software
Insider Connection @Progress
Responsibilities
Develop and lead the managed file transfer GTM strategy working with cross-functional teams to monitor and achieve financial and market share objectives
Develop and demonstrate a solid understanding of the products, market dynamics, market segments, personas, and competitive landscape to execute on an effective GTM strategy
Drive the creation of outstanding content along with crisp messaging linked to a solid content strategy to enable Partner channel, Sales, and Demand Generation teams in campaign execution
Support other GTM initiatives including channel program support, pricing, promotions, events, webinars, social, blogs, etc.
Execute on enablement programs to support sales (including live training, pitch decks, playbooks, and battlecards)
Drive expansion programs with the Demand Generation team including selecting target segments, crafting compelling messages and CTAs, and presenting on webinars
Collaborate with product management to shape product roadmaps based on market requirements.
Lead product launches and engage with key stakeholders for successful adoption.
Be an overall champion and well-spoken communicator to represent the product line both internally and externally.
Qualification
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Required
Experience in B2B Product Marketing; extra consideration will be given for candidates with an understanding of IT, CISO and Compliance Officer persona challenges
Experience with on-premise, subscription and SaaS products and understanding of unique business and marketing considerations (pricing, selling strategies, margins)
Experience in how to craft the GTM strategy through persona-driven thinking that covers the buying journey, decision makers, champions, and influencer and how to tailor messaging and content to each
Understanding of the end-to-end GTM process to support all product launch activities
Proven track record in creating effective GTM and new market strategies
Ability to analyze and dive deep into the market and competitive landscape to determine best market fit and how to achieve marketing goals
History of developing effective pitch decks, sales plays, and marketing messaging to support GTM activity
Examples that showcase experience in crafting compelling sales materials and messaging
Experience acting as key subject matter expert with analysts, customers, partners and internal sales teams
Strong writing and verbal communication skills with high comfort level speaking on webinars, conferences, and industry events
Insatiable appetite to drive to business objectives
Self-motivated, inquisitive about the market and emerging trends
An ability to carefully listen to and act on customer feedback and key market indicators
Preferred
Familiarity with industry best practices for product marketing is a plus (e.g. Forrester Sirius Decisions, Pragmatic Marketing)
Technical understanding of SSH/SSL, PowerShell, and compliance auditing and tracking requirements is a plus
Understanding of direct and 2-tier distribution models a plus
Benefits
Medical
Dental
Vision
Life & Disability Insurance
401(k) Retirement Savings Plan
Tuition Reimbursement Program
Additional Voluntary Benefits (Critical Illness/Hospital Indemnity, Identity Theft Protection, Auto & Home Insurance, Legal, Pet Insurance)
Flexible Paid Vacation Time
Paid Day Off for Birthday
Company Holidays
Variety of Leave Plans including Parental Leave
Employee Assistance Program (EAP)
Employee Well-being Program (Physical, Mental, Financial Health)
Company
Progress
Progress is a global software company that simplifies the development, deployment and management of business applications.
Founded in 1981
1,001-5,000 employees
H1B Sponsorship
Progress has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Trends of Total Sponsorships
2023 (4)
2022 (11)
2021 (10)
2020 (10)
Funding
Current Stage
Public CompanyTotal Funding
$400M2024-02-27Post Ipo Debt· $400M
1995-01-01Post Ipo Equity· Undisclosed
1991-08-02IPO· nasdaq:PRGS
Leadership Team
Jason Dover
Vice President Of Product Strategy
George Westwater
Director of Software Engineering
Recent News
2024-05-29
2024-05-04
2024-04-20
Company data provided by crunchbase
