Trü Frü · 1 week ago
Graphic Designer
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ConsumerFood and Beverage
Insider Connection @Trü Frü
Responsibilities
Product Packaging Design: Create visually appealing and functional packaging designs for the company's products. This includes designing labels, boxes, pouches, and other packaging materials. Ensure that packaging complies with industry regulations and effectively communicates product information.
Advertising and Marketing Materials: Design promotional materials for advertising campaigns, both for in-store displays and e-commerce platforms.
Branding and Logo Design: Ensure consistent and compelling branding for the company. Design or update logos, brand materials, and brand guidelines. Craft custom trü frü merchandise to be distributed to employees, influencers, guests, and other stakeholders. Analyze brand perception and ensure a positive impact of the brand in the market.
Packaging for Marketing and Promotions: Design promotional packaging, limited edition packaging, and special gift sets for seasonal promotions or special events. Promote and maintain the brand image at local, national, or international levels.
Trade Show and Event Materials: Create eye-catching booth designs, banners, and promotional materials for trade shows and events. Ensure that the company stands out in a competitive environment.
Social Media Graphics: Develop visuals and graphics for the company's social media accounts, ensuring that posts are engaging and align with brand aesthetics.
In-House Communication Materials: Design internal materials for employee training, communication, and recognition. This may include posters, newsletters, and digital communication tools.
Sourcing and Vendor Collaboration: Work with printing companies, photographers, and other vendors to ensure the quality of printed materials and photography.
Maintain Visual Brand Consistency: Ensure that all design materials maintain a consistent visual brand identity, including color schemes, typography, and imagery.
Stay Current with Industry Trends: Keep up with current design and industry trends to ensure the company's materials are fresh and appealing.
File Management: Organize and manage folders containing all product images and necessary assets for every product for company-wide use.
Qualification
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Required
Minimum of 3-5 years of relevant experience.
BFA or BA in Graphic Design or related field.
Proficient in Adobe Create Suite (Adobe Illustrator, Photoshop, InDesign).
Preferred
Experience working in ad design or social media content design.
Strong design portfolio
Experience using motion graphics (Adobe After Effects preferred)
A willingness to push design boundaries
Excellent communication, presentation and interpersonal skills
Ability to see concept beyond a project’s parameters
Ability to balance multiple projects at once
Benefits
Competitive Paid Time Off
Health, dental & vision insurance, with options to fit you & your family’s needs
Casual office dress code. Feel free to wear your TRÜ FRÜ gear
A dynamic, ambitious, fun and TRÜ FRÜ work environment
The opportunity and responsibility to be TRÜ FRÜ everyday
Company
Trü Frü
Tru Fru starts with 100% fruit ripened on the vine to enhance taste and nutrition, double immerses it in chocolate, coconut or peanut butter.
Funding
Current Stage
Early StageTotal Funding
unknown2022-12-19Acquired· by Mars
Recent News
2024-05-21
Company data provided by crunchbase