Relativity · 6 days ago

Product Marketing Manager

Chicago, IL

Full-time

Hybrid

Senior Level

$106K/yr - $158K/yr

5+ years exp

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Insider Connection @Relativity

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Responsibilities

Product Strategy & Market Research: Become an expert in the product and value drivers across different segments and use cases. Take a data-driven approach to developing messaging and go-to-market strategies including market research, testing hypotheses with customers, and sharing insights.

Cross-functional Partnership and Message-driven Communication: Work with leadership and a wide set of cross-functional stakeholders to obtain alignment on strategic decisions and go-to-market plans. Transform complex, technical information into creative, concise, and easily digestible messages that resonate with target audiences.

Sales & Success Support: Become an expert in the selling process, sales and success organizations, and their needs. Develop robust internal enablement plans and content to ensure customer-facing teams are adequately prepared for new product launches, commercial adjustments, and more.

Go-to-Market Execution: Develop and execute on go-to-market plans, with the ability to take feedback and iterate to drive to intended results. Partner with demand generation to create interest in Relativity’s products and influence opportunities, producing high-quality content in support of campaigns and other marketing activities. Own key web pages managing updates to reflect positioning adjustments, develop associated content, and ensure they accomplish their objectives. Help set strategy for industry and Relativity events and create associated content including messaging frameworks, talking points, tailored presentations, etc.

Job Responsibilities: Market research and analysis on target customer sub-segments. Stay abreast of and share industry, competitor, and customer behavior trends. Work hand in hand with our sales leaders and front-line sales and success reps to understand how our messaging and content is resonating in the field, including attending and participating in sales meetings. Contribute to customer and field advisory boards.

Qualification

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Product marketingSectorWritten communicationVerbal communicationSales life cycleSales metricsChannel salesPartner messagingExcelMarket sizingProject managementProblem solvingPrioritizationDeadline managementAttention to detail