200+ applicants
Arkose Labs · 5 days ago
Product Marketing Manager
San Mateo, CA
Full-time
Remote
Senior Level
$90K/yr - $120K/yr
5+ years exp
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Insider Connection @Arkose Labs
Responsibilities
Manage and execute product launches and go-to-market plans for existing and new product capabilities.
Develop compelling and effective product content, sales collateral, and differentiated competitive materials through impactful messaging, proof points, success stories, and content.
Work closely with the sales enablement function to provide the sales team with the necessary tools, training, and support to effectively position and sell our solutions.
Develop sales enablement materials, including product presentations, battle cards, competitive comparisons, and objection handling guides.
Partner closely with sales, marketing, customer success, and product teams to understand our customers, their business challenges, and the competitive landscape.
Enable our go-to-market strategy with tools that include ideal customer profiles, target personas, segmentation, positioning and messaging frameworks, and vertical industry resources.
Research and monitor competitors; identify core differences, strengths, weaknesses, and opportunities across our competitive landscape; develop compelling battlecards and other content for competitive programs.
Be a key product and domain expert for Arkose Labs.
Collaborate with the marketing team to create compelling messaging and campaigns that resonate with target audiences and drive qualified leads through the sales funnel.
Contribute to white papers, solution briefs, blogs, social posts, webinars, and other thought leadership content.
Create and deliver captivating presentations for sales, customer engagements, partners, conferences, or analysts and influencers. Support company spokespeople as they tell our story in the market.
Qualification
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Required
5+ years of proven B2B product marketing, bringing security software to market
Experience and interest in application security, bot detection, fraud, risk, or identity space are highly preferred
Domain expertise in financial services, technology platforms, e-commerce, telecom, or gaming
Effective, persuasive, and concise written and oral communication skills are essential
Strong ability to understand, explain, and translate complex technical concepts into business value propositions
Track record working in high-performing marketing teams within a fast-growth company
“Can-do,” collaborative, highly productive working style
Preferred
Experience and interest in application security, bot detection, fraud, risk, or identity space are highly preferred
Benefits
Robust benefits package- 90% medical, dental, vision coverage for employees and 75% for dependents
Flexible PTO
Life insurance coverage
Flexible working hours to support personal well-being and mental health
WorkLifeMatters Employee Assistance Program
Company
Arkose Labs
Arkose Labs protects enterprises from cybercrime and abuse.
201-500 employees
H1B Sponsorship
Arkose Labs has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Trends of Total Sponsorships
2023 (4)
2022 (4)
2021 (14)
2020 (5)
Funding
Current Stage
Growth StageTotal Funding
$106.47MKey Investors
SoftBank Vision FundSony Innovation FundM12 - Microsoft's Venture Fund
2021-05-11Series C· $70M
2021-02-04Series Unknown· Undisclosed
2020-03-24Series B· $22M
Leadership Team
Kevin Gosschalk
Founder & CEO
Bill Sytsma
Chief Revenue Officer (CRO)
Recent News
2024-05-23
2024-05-23
Company data provided by crunchbase
