Association for Talent Development (ATD) · 3 days ago
Marketing Specialist, Membership
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Insider Connection @Association for Talent Development (ATD)
Responsibilities
Taking ownership of all website updates, including copywriting, web design, functionality, landing page creation, etc.
Managing email marketing promotion, with audience segmentation, tailored messaging, and high-quality email design.
Writing concise and powerful marketing copy for emails, website, social media ads, and other online or print communications as needed.
Working regularly with internal stakeholders to ensure marketing messages are accurate and up to date.
Coordinating with external vendors for digital and print communications.
Coordinating with in-house graphic designers to develop graphics for website, email, digital ads, social media, promotional videos, brochures, and more.
Creating and maintaining project timelines in support of marketing campaigns.
Qualification
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Required
Bachelor’s degree in Business or Marketing or equivalent relevant experience is required
At least 2-5 years of experience with:
Email marketing through marketing automation platforms and CRM
Managing websites through a CMS and web design best practices
Copywriting for marketing materials, specifically emails and websites
Audience segmentation and messaging
Strong project management and communication skills
Strong problem-solving and critical thinking skills
Tracking and reporting campaign performance metrics
An understanding of online marketing strategies for marketing campaign fulfillment
Problem-solving and deductive reasoning skills
Strong project management and communications skills
Excellent time management skills, including the ability to manage multiple projects, deadlines, and responsibilities simultaneously
An eagerness and willingness to learn and grow in your profession
Please note, this is a hybrid position. In office time is required.
Benefits
Medical, dental, and vision benefits
Paid Time Off (PTO, Personal Days, Sick Time, Sabbaticals, Learning Hours)
403(b) plan with 6% company match and immediate vesting on employee contributions
Get Fit or Quit Program (reimbursement for gym memberships, fitness classes, etc.)
Flexible Spending and Health Savings accounts
Free Headspace membership
Unlimited Professional Development through ATD (classes, certifications, resources, etc.)
Tuition Assistance
Wellness library and events (virtual and in-person)
Life insurance
Accident, critical illness, and hospital indemnity
Company paid Teladoc visits
Short- and long-term disability
Pet insurance
Employee discount program (Tickets at Work, Verizon, Hertz, Capital Bikeshare, and more)
Company
Association for Talent Development (ATD)
The Association for Talent Development (ATD), formerly ASTD, is the world’s largest association dedicated to those who develop talent in organizations.