102 applicants

Company

Original Job Post

Broadcom · 18 hours ago

Principal Product Marketing Manager

California, United States

Full-time

Onsite

Director

$126K/yr - $210K/yr

10+ years exp

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Responsibilities

Drive vSphere marketing in multiple high focus areas, in partnership with industry-leading vendors

Develop positioning, messaging and collateral for vSphere product line that resonates with customers, communicating product features/capabilities in terms and categories that customers understand, care about and are willing to pay for

Identify and market to key use cases, and deliver key storylines and collateral to customers, field sales, and partners

Create targeted messaging and collateral to reach key personas to develop awareness/interest

Drive and provide support for product launches

Conduct research and message testing

Deliver vSphere sessions at industry events, webcasts, EBCs to customers and prospects

Partner with corporate/portfolio/partner marketing teams on select campaign and GTM efforts

Support joint marketing initiatives with select vSphere Technology Partners

Innovate with key stakeholders on blog and community engagement strategy

Work with a cross-functional team (e.g., communications, enablement, services, alliances, product management, sales, channel partners, and engineering) to drive successful product releases

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Product marketingProduct managementEnterprise software technologyProduct launchesIT infrastructureCustomer personasAnalytical skillsC-level executives interactionEnterprise-class salesChannels engagementEnd-to-endProblem-solvingCommunicationLeadershipTeam playerStrategic thinkingSelf-starterIntellectual curiosity

Required

Over 10 years of work experience in product marketing, product management, or equivalent experience in the enterprise software technology industry, with experience in product launches and product cycles.

MBA required, with Bachelor's degree in Computer Science or equivalent.

Strong background in IT infrastructure, and in-depth understanding of relevant customer personas.

Excellent written and verbal communications skills. Ability to translate technology features into business benefits. Previous experience interacting with and presenting to C-level executives.

Experience enabling or engaging with enterprise-class sales teams and channels.

Proven analytical skills and strategic thinking. Demonstrated ability to develop creative / non-traditional solutions.

Strong leader, self-starter and proven team player in a high paced and achievement-oriented environment.

Intellectual curiosity & willingness to take end-to-end ownership of agenda and deliverables.

Benefits

Medical, dental and vision plans

Employee Stock Purchase Program (ESPP)

Employee Assistance Program (EAP)

Company paid holidays

Paid sick leave and vacation time

Company

Broadcom

Glassdoor

3.3

Broadcom is a designer, developer, and global supplier of a broad range of analog and digital semiconductor connectivity solutions.

Founded in 1991

San Jose, California, USA

10,001+ employees

http://www.broadcom.com

H1B Sponsorship

Broadcom has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

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Trends of Total Sponsorships

2023 (63)

2022 (113)

2021 (112)

2020 (79)