Instructure · 5 days ago

Revenue Marketing Manager

United States

Full-time

Remote

Mid, Senior Level

$80K/yr - $90K/yr

5+ years exp

Wonder how qualified you are to the job?

Maximize your interview chances

Cloud ManagementEdTech

Insider Connection @Instructure

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Serve as the campaign leader for the Higher Ed marketing team with core metrics like Awareness, Acquisition Pipeline, Pipeline progression, Retention, and Growth Pipeline.

Forecast, measure, analyze, and report on the impact of demand marketing activities on sales pipeline, bookings, and sales cycle length.

Evaluate, select, and manage outside vendor tactics, including webinars, contributing to quarterly acquisition and growth programs.

Write ad copy and emails; design images in Canva or work with the In-house creative team as required.

Proactively engage with sales to determine sales needs and develop training and content to enable sales to execute appropriate tactics.

Communicate and educate other teams, particularly sales, regarding new and planned marketing activities.

Collaborate with event, ABM, social, and paid digital marketing to ensure a balanced demand program portfolio, adjusting as required.

Manage and adhere to the quarterly marketing budget.

Report key findings from campaigns and provide strategic suggestions to improve performance.

Collaborate with counterparts to share ideas, inspiration, and strategies.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

B2B demand generationSaaSCampaign developmentEmail marketingSocial advertisingContent syndicationSEMPaid digitalProject managementMulti-project managementProblem-solvingHard-workingKindnessConscientiousnessMarketing PortfolioCreativeSense of Humor

Required

Bachelor’s degree in Business, Marketing, or a related field, MBA is a plus.

5+ years of B2B demand generation experience in SaaS

Extensive experience in the development of creative campaigns and execution of email marketing, social advertising, content syndication, SEM, and paid digital.

Strong reporting capabilities with the ability to track campaign performance and associated spend down to the most granular details while providing roll-up reporting to senior management

Exceptional organizational skills and attention to detail

Project management experience with the ability to manage multiple projects in various stages simultaneously

Ability to communicate effectively with all levels of management

Kindness and conscientiousness.