129 applicants

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Company

Original Job Post

Live Nation Entertainment · 5 days ago

Marketing Analytics Manager

California, United States

Full-time

Onsite

Mid Level

$104K/yr - $130K/yr

4+ years exp

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ConcertsEvent Promotion

H1B Sponsorship

Insider Connection @Live Nation Entertainment

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Effectively communicate complex analyses to stakeholders, through compelling writing, creative presentation decks, and verbal storytelling

Collaborate with business stakeholders to understand their objectives, gather their requirements, and define KPIs, tracking, and reporting for campaigns and channels

Ensure successful project delivery via strategic planning and organization of workflows

Identify opportunities for innovation and recommend the adoption of new measurement technologies or methodologies

Join vendor meetings and represent Live Nation Analytics – ensuring proposed marketing plans and solutions are routed in smart measurement planning

Synthesize data into clear, actionable insights and recommendations that drive business results

Conduct in-depth ad hoc marketing analysis as identified by strategic partners and planners

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Marketing analysisData visualizationDeck designMedia performance metricsDigital media platformsTraditional mediaExecutive reportingMS Excel expertiseProblem-solvingVerbal communicationWritten communicationData presentationEmotional intelligenceTeam managementSQLData VizDashboardingTableauPowerBIDomoLookerGoogle Data StudioStatisticsStatistical TestingDTCEntertainment IndustryLive Events Industry

Required

Bachelor’s degree from an accredited university or college in Marketing, Data Analytics, or similar field

4+ years of work experience in marketing with a heavy focus on analysis.

Strong verbal/written communication and data presentation skills, including an ability to effectively communicate with both business and technical teams

Proficiency with data visualization, deck design, storytelling and presenting complex information

Understanding of key media performance metrics including ROAS, ROI, CAC, Contribution Margin, etc.

Strong emotional intelligence and ability to work with people with various communication styles

Experience with digital media platforms such as SA360, The Trade Desk, Campaign Manager, Facebook Ad Manager, YouTube Analytics, etc.

Experience within traditional offline media (TV, Radio, OOH, etc), and measurement of these platforms (ex: MMM, Brand Lift Studies, View-Based Attribution Methodologies, Matched Market Testing)

Experience creating compelling presentations and reports for executives/senior leadership

MS Excel expertise – lookups, pivot tables, and complex formulas

Preferred

Able to write and run complex SQL queries to pull data required across multiple tables

Data Viz and Dashboarding Experience – either creating or being a power-user of (experience with one of the following: Tableau, PowerBI, Domo, Looker, Google Data Studio)

Knowledge of statistics, measuring statistical significance, and statistical testing methodologies

Experience working at a growth stage Internet, software, DTC or similar company desired

Experience working in Entertainment or Live Events industry

Benefits

Medical, Vision and Dental benefits for you and your family

Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)

Generous paid time off policy including paid holidays, sick time and paid days off for your birthday

Free concert tickets

401(k) program with company match

Stock Program

New parent programs & support including caregiver leave and childcare cash

Infertility support

Tuition reimbursement

Student loan repayment

Internal growth and development programs & trainings

Volunteer time off

Crowdfunding network

Company

Live Nation Entertainment

Glassdoor

4.0

Live Nation Entertainment is a producer, promoter, and seller of live concert tickets for artists and fans. It is a sub-organization of Priority Records.

Founded in 1996

Beverly Hills, California, USA

10,001+ employees

https://www.livenationentertainment.com

H1B Sponsorship

Live Nation Entertainment has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Trends of Total Sponsorships

2023 (19)

2022 (43)

2021 (28)

2020 (57)