200+ applicants
Deutsch Family Wine & Spirits · 4 days ago
Senior Category Analyst
United States
Full-time
Remote
Senior Level
2+ years exp
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Responsibilities
Category Management: Optimize product assortment, pricing, and promotional strategies for Military and Convenience. Integrates data from multiple resources (syndicated data, panel, depletions, COGNOS, primary & secondary research) to develop actionable insights and recommendations.
Data-Driven Decision-Making: Utilize data analysis techniques to extract actionable insights. Make informed recommendations for product selection and placement. Create fact-based selling stories for presentations to buyers.
Reporting and Communication: Prepare regular reports on category performance, market trends and KPIs. Present findings to key stakeholders, including retailers and internal senior management. Collaborate with marketing and sales team to align on selling stories and strategies.
Market Research and Analysis: Conduct thorough research on product markets, competitors, and industry trends. Analyze consumer behavior patterns, purchasing preferences, and market dynamics. Identify growth opportunities and potential areas for improvement.
Syndicated National Selling Stories: Build and deliver best-in-class selling stories for Deutsch Family Wine & Spirits brands and initiatives utilizing fact-based selling and storytelling. Leverage data insights and research to uncover opportunities and utilize multiple resources to build selling materials.
Continuous Learning and Professional Development: Stay updated on industry best practices, tools, and technologies. Upskill in data analytics, category management, and market research. Foster culture of innovation and excellence within the team.
Qualification
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Required
2-5 years as a Category Analyst with experience in CPG
Location flexible – Eastern or Central time zone required
Bachelor’s Degree or equivalent relevant work experience
Understanding of Circana/Nielsen syndicated data and Consumer Panel data
Expert in PowerPoint, Excel, Word, and Outlook required
Strong analytical, organizational, communication, math and problem-solving skills
Proficiency in data extraction, analysis, and presentation creation/delivery is a must
Ability to leverage data and insights to tell compelling fact-based selling stories
Comfortable presenting ideas and concepts; ability to actively participate and contribute to a cross-functional team environment
Tendency to be a proactive self-starter and with drive to take ownership of projects and see through to completion
Must be willing and able to travel up to 20% of the time
Preferred
Experience with convenience channel and/or center of excellence role highly preferred
Knowledge of Beverage Alcohol Industry a plus
Benefits
Medical, dental, vision, and life insurance
401(k) match
Product allowance for DFWS products
Tuition reimbursement
Secondary education scholarship program for employees' children
Gym reimbursement
Employee Assistance Program
Company
Deutsch Family Wine & Spirits
Deutsch Family Wine & Spirits has been named a 2022 Top Workplace! Initially called W.J.
Founded in 1981Stamford, Connecticut, USA
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Brittany Nolan
Assistant to CMO
Dan Kleinman
Chief Brand Officer
Recent News
Wine Business
2024-04-28
Company data provided by crunchbase
