128 applicants
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Zynga · 6 days ago
Product Marketing Manager
San Francisco Bay Area
Full-time
Hybrid
Mid Level
$76K/yr - $100K/yr
4+ years exp
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Responsibilities
Closely liaise with the product team and functional marketing leads to develop, and execute, integrated marketing plans for the live service.
Identify value propositions and key messages that bond the right players to our games.
Write creative briefs for internal or external agencies to ensure all teams produce outstanding creative which is consistent across all channels and resonates with consumers.
Coordinate and inform channel owners for planning and scheduling marketing events around upcoming feature launches, working closely with game and marketing producers to ensure timely production.
Be a “marketing ambassador” between the central marketing teams and game teams.
Work closely with community and social media managers to help oversee their strategy based on business objectives.
Track creative projects for internal or external agencies for live ops marketing campaigns.
Support ZS1 Marketing Production with prioritization of art tasks and defining marketing asset needs and specifications.
Take on other strategic projects in relation to bold beats and marketing plans.
Analyze performance of marketing programs to identify the best opportunities for optimization, and regularly iterate to improve performance.
Qualification
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Required
4+ years of related Product Marketing experience, with Mobile Game PMM or UA experience as a huge plus
A passion for mobile / video games
An interest in and knowledge of Casino, Card, and Match-3 genres
Experience in free-to-play game marketing with a strong background of success and results across multiple game projects. Able to build go-to-market plans and execute against them.
Involvement with live operations for mobile games, a strong knowledge of lifecycle marketing and social, and the understanding of how these channels deliver performance for in-game events.
Understanding of free-to-play acquisition, retention, and monetizing key product indicators
Experience in international marketing strategies
Strong influencing skills; effective cross-functional driver
Ability to be flexible on a day-to-day basis with task priority.
Outstanding written and oral communication skills
Benefits
Competitive salary
Bonus plan
Employee Stock Purchase Plan
401K Company Match Contribution (US)
Health coverage
Dental insurance
Disability insurance
Life insurance
Virtual mental health and neurodiversity support programs
Global Fitness reimbursement program
Global Wellbeing Program
Financial wellness program
Discretionary Time Off policy
Generous paid parental leave
Subsidized Back-up child care
Flexible working hours
Culture of diversity and inclusion
Company
Zynga
Zynga is a mobile game developer that creates and operates social games as live services played on the Internet.
1,001-5,000 employees
H1B Sponsorship
Zynga has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Trends of Total Sponsorships
2023 (31)
2022 (14)
2021 (31)
2020 (29)
Funding
Current Stage
Public CompanyTotal Funding
$2.32BKey Investors
Kleiner PerkinsUnion Square Ventures
2022-01-10Acquired· by Take-Two Interactive Software ($12.7B)
2020-12-14Post Ipo Equity· $762M
2019-06-12Post Ipo Equity· $690M
Leadership Team
Frank Gibeau
CEO
Michael Luxton
Co-Founder
Recent News
2024-06-04
digitalmediawire.com
2024-04-23
Company data provided by crunchbase
