Chime · 1 week ago
Senior Data Analyst, Marketing
Wonder how qualified you are to the job?
Financial Services
H1B Sponsorship
Insider Connection @Chime
Responsibilities
Relentlessly leverage data, data science, experimentation, and analytics to optimize marketing strategies and drive long-term growth.
Guide the measurement of marketing efforts across the marketing funnel and evaluate marketing activities to improve brand health and marketing efficiency.
Lead the development of marketing predictive models to enhance marketing efficiency and drive strategy.
Partner with Marketing leadership in strategy development, goal setting, and budget planning.
Foster a data-driven, test-and-learn culture by presenting insights and recommendations to various levels within the organization.
Qualification
Required
5+ years in Marketing Analytics and Growth Marketing (post-internship). Exposure to FinTech, Banking, Lending or Credit is a plus.
Partnered cross-functionally with leadership - You are a practical problem solver who can work with both technical and non-technical partners.
Experience guiding technical best practices, leading cross-functional technical initiatives, and experience working with data engineering, DSML, and MarTech.
An encouraging leadership style and enjoy applying experimentation / AB testing, statistical analysis, and other data science techniques to understand how you can optimize marketing efforts to drive engagement and retention
Executed deep dives into causation, attribution, incremental lift, and multi-touch attribution across the customer journey.
Deep knowledge on key marketing channels (TV/OTT, Search, Social, Programmatic, and offline) and experience with MMM and MTA measurement solutions.
Measured site analytics, content, and SEO and using site analytics to develop insights to guide site strategy.
Understand how to surmount the outstanding challenges of providing a unified view of the customer journey from various marketing campaign origins to web / app enrollment.
Preferred
Statistical programming skills (Python or R) and big data manipulation in SQL; (a plus to have experience building predictive models)
Benefits
Bonus
Competitive equity package
Benefits
Company
Chime
Chime is a financial technology company that offers mobile banking services.
H1B Sponsorship
Chime has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Trends of Total Sponsorships
2023 (65)
2022 (58)
2021 (107)
2020 (47)
Funding
Current Stage
Late StageTotal Funding
$2.29BKey Investors
Sequoia Capital Global EquitiesDST GlobalMenlo Ventures
2023-07-28Secondary Market· Undisclosed
2021-08-13Series G· $750M
2020-09-18Series F· $533.83M
Recent News
2024-05-18
2024-05-17
Business Wire
2024-05-16
Company data provided by crunchbase