UpKeep · 5 days ago
Sr. Product Marketing Manager
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Asset ManagementB2B
Insider Connection @UpKeep
Responsibilities
Collaborate closely with Product teams to understand and communicate the value of offerings to internal and external audiences
Orchestrate cross-functional product and market launches for measurable outcomes
Help sales and marketing teams target and acquire revenue efficiently through effective positioning and marketing programs
Arm internal teams with tools to successfully understand, market, sell, and support the product
Become a market expert on current and future buyers and their buying criteria
Develop, refine, and socialize personas & ideal customer profiles for product messaging and features
Own UpKeep's competitive intelligence program and collaborate to improve funnel efficiency
Qualification
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Required
Bachelor's Degree in Marketing and or a related field
4+ years experience in Product Marketing
Experience working at a multi-product, B2B SaaS company
Preferred
Product-led growth (PLG) company preferred but not required
Benefits
Stock options
Great benefits
Flexibility to work remote
Company
UpKeep
UpKeep is a platform developed for technicians and maintenance workers that provides them with a computerized maintenance management system.
Funding
Current Stage
Growth StageTotal Funding
$48.82MKey Investors
Insight PartnersEmergenceY Combinator
2020-05-12Series B· $36M
2018-03-20Series A· $10M
2017-06-30Seed· $2.7M
Recent News
Medium
2022-11-05
socaltech
2022-10-19
Company data provided by crunchbase