Marigold · 2 days ago

Senior Product Marketing Manager - Enterprise

United States

Full-time

Remote

Senior Level

5+ years exp

Wonder how qualified you are to the job?

Maximize your interview chances

CRMDigital Marketing

Insider Connection @Marigold

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Standardize and lead the way in which Product Adoption Customer Engagement (PACE), Product, Marketing, and Enablement teams launch new features and products.

Develop personas to provide strategic guidance for product development, positioning, marketing, and sales efforts.

Create product positioning and value prop for our Enterprise offerings.

Partner with Marketing to develop messaging that will live across our website and on prospect/customer facing materials.

Maintain source material such as positioning decks and data-based use cases that Marketing, Enablement, and PACE teams use as a foundation to generate compelling collateral.

Support the content strategies of our Marketing and PACE teams to drive website traffic and ongoing customer engagement.

Closely collaborate with the Product team on feature prioritization across roadmaps using inputs such as competitive intelligence and customer feedback.

Synthesize competitive intelligence and product value to inform sales strategies, positioning, and tools such as battle cards and one pagers to improve sales effectiveness.

Be the Product Marketing point of contact for senior stakeholders across the business for strategic projects and initiatives.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Product MarketingSaaS TechnologyEnterprise AudienceProduct Portfolio ManagementGo-to-Market StrategyPersonasCross-Functional CollaborationMarket AnalysisData InterpretationProblem-SolvingCommunication