dbt Labs · 5 days ago

Product Marketing Manager

United States

Full-time

Remote

Senior Level

$170K/yr - $200K/yr

7+ years exp

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AnalyticsBig Data

Comp. & Benefits

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Responsibilities

Develop and execute marketing campaigns that clearly articulate the value and unique advantages of dbt Cloud’s various development environments that simplify and streamline data workflows.

Drive the go-to-market strategy for the dbt Semantic Layer product, working closely with product management and product marketing to identify target buyer personas, challenges, and opportunities.

Craft compelling messaging and positioning and continuously optimize to ensure it resonates with prospects and existing customers.

Create and maintain a core bill of materials including web content, messaging guides, solutions briefs, product videos, pitch decks, email sequences, and internal enablement docs for your area of subject matter expertise.

Develop and execute product launch and campaign strategies that drive pipeline for net new customer and expansion opportunities.

Create and maintain internal sales tools like playbooks and competitive battle cards that reflect a high degree of customer understanding and empathy.

Work with Acquisition Marketing and Revenue Marketing teams to ensure strategic narrative and product messaging is being delivered consistently at every touchpoint.

Measure and report on the effectiveness of marketing campaigns, using insights to drive continuous improvement.

Qualification

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Product MarketingMarketing CampaignsData AnalyticsAnalytical SkillsData AnalysisProblem-SolvingCommunicationLeadershipCollaborationAnalyticsBISemantic LayerOpen Source SoftwareMarket ComplexitiesDbtData AnalystData EngineerData Scientist

Required

7-9 years of experience in product marketing, preferably within the data analytics domain.

A proven track record of developing and executing successful marketing campaigns for technology products.

Strong understanding of the data analytics industry and its challenges, with the ability to translate complex concepts into clear, compelling messaging.

Exceptional written and verbal communication skills, with a talent for storytelling.

Experience working with cross-functional teams, demonstrating strong leadership and collaborative abilities.

Demonstrated analytical skills, with the ability to leverage data to inform marketing strategies and decisions.