FanDuel · 2 days ago

Customer Marketing Senior Associate

New York, NY

Full-time

Hybrid

Senior Level

$80K/yr - $100K/yr

2+ years exp

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Fantasy SportsGaming

Insider Connection @FanDuel

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Design and execute a Test & Learn roadmap to evaluate the effectiveness of promotions based on data-driven commercial and engagement insights

Collaborate with cross-functional teams to develop hypotheses, testing strategies, and post-test evaluation metrics

Analyze test results and provide actionable insights

Work with the wider CRM team to apply key testing insights and actions to the overall strategy

Develop and maintain testing frameworks & documentation

Continuously iterate and improve testing processes

Optimize promotional merchandising strategy across platforms and states

Track customer journey data to better understand and resolve customer pain points

Collaborate with Data and Product teams to optimize reporting dashboards and overall data visibility

Monitor key metrics and performance indicators on the performance of promotions

Stay updated on industry trends and best practices in CRM, Gaming, and testing

Qualification

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CRMMarketing AnalyticsA/B TestingStatisticsAnalytical SkillsData InterpretationProject ManagementQuality AssuranceSports FanGaming FanFanDuelNon-Traditional HoursProblem-SolvingCommunicationCollaborationDetail-OrientedPositive AttitudeOrganizational Skills