47 applicants
PHD · 3 days ago
Associate Director, Analytics
New York, United States
Full-time
Hybrid
Director
$110K/yr - $130K/yr
6+ years exp
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Responsibilities
Lead and own key client relationships, building trust and driving positive business outcomes.
Collaborate with client leadership teams and planning to ensure client satisfaction.
Contribute to insights and thought leadership around business and media strategy.
Manage team operations, including leadership, hiring, and estimates.
Collaborate with Planning on audience and data strategy, data analysis, and data sources.
Guide team in advanced measurement strategy, reporting, optimization, and insights generation.
Coordinate data technology utilization, data management, visualization, and test deployment.
Evaluate and compare data, ad, and MarTech vendors, and identify new data sources for the account.
Qualification
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Required
6-8 years of experience, preferably in marketing for at least 5-7 years
Bachelor’s degree in math, economics, engineering, social sciences, finance, analytical fine arts, or business/marketing fields, masters or work equivalent experience a plus
Strong proficiency with MS Excel, PowerPoint are a must
Experience with ad-serving and web analytics tools (DCM, DV360, IAS/Moat, Facebook Advanced Analytics, Google ADH, Google Analytics, Adobe, etc.)
Experience with behavioral data sources (Acxiom, Experian, Clickstream, Location, IRi, Liveramp)
Experience with syndicated research sources/tools (Gfk, MRI, Simmons, Scarborough, IMS, Nielsen, comScore)
Experience with cross-media brand lift research (Kantar, Lucid, etc.)
Experience with data visualization tools such as Tableau, Datorama, Alteryx
Experience with SQL, R, Python or other advanced analytics software packages
Concepts of database design and SQL
Ability to think logically and use quantitative techniques to solve problems such as campaign analysis, optimization, data management, data operations and/or predictive modeling
Preferred
Client Relationships: Experience leading and partnering with key decision-making clients
Prior management of teams of 3+ Marketing Science staff including Associate Director and below
Contributor toward growth and revenue goals through retention of clients
Broad experience using different types of behavioral data and/or syndicated research data sources
Experience developing or contributing to Data Strategy and knowledge of 2nd and transparent 3rd party (non-DMP) data sources for the purposes of data partnerships and audience building
Proven ability to deeply understand the client’s business and bring strategic business thinking to drive the most effective media, audience and data strategy in partnership with planning
Experience with marketing mix modeling/econometric analysis and Multi-touch attribution for offline and online channels. Working understanding of offline and online channel KPIs
Advanced understanding across client verticals of media strategy, budget setting and channel selection
Solid understanding of quantitative and qualitative survey design and analysis experience
Ability to manage and direct Data Science staff and understand their work at a detailed enough level to ensure methodology and accuracy
Experience structuring analyses to get the most accurate read. Knowledge of statistical significance and ability to ensure and communicate relative confidence and risk levels
Curiosity and Forward Thinking – A natural and persistent inclination to explore, discover, and learn, and a general fascination with analytics. The drive to go beyond asking “what?” to ask “why?”; a commitment to digging beneath the surfaces and interrogating information versus accepting it at face value
Problem Solving – An ability to figure out and solve problems on your own, leveraging all resources available
Persistence & Persuasion – An ability to push through ideas and to socialize the use of data to make strategic decisions in an elegant way
Data Politician – An ability to get buy in and bring harmony through socialization between colleagues, clients and partner agencies to enable data-driven media and marketing strategy
Creativity – A knack to think, solve problems in non-linear ways and connect dots to craft compelling stories
Confidence & Command – A willingness to share opinions and present recommendations with conviction. An ability to command a room and get buy in
Adaptability, Flexibility and Resilience – A comfort with fast paced, intense, changing business and everything that comes with that. Client’s shift strategic direction incredibly fast, you must have a temperament that enjoys and reacts positively to change
People Development – A desire to help Marketing Science talent grow and thrive in their career
Collaboration – A desire to create a collaborative working environment where the notion of team comes before companies
Benefits
Health insurance
Vision insurance
Dental insurance
401(k)
Healthcare Flexible Spending Account
Dependent Care Flexible Spending Account
Vacation days
Sick days
Personal days
Paid parental leave
Paid medical leave
STD/LTD insurance benefits
Company
PHD
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1,001-5,000 employees
H1B Sponsorship
PHD has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Trends of Total Sponsorships
2023 (2)
2022 (2)
2021 (3)
2020 (5)
Funding
Current Stage
Late StageLeadership Team
Dirk Fromm
CEO - Germany
Mike Solomon
Chief Executive Officer
Recent News
2023-05-12
Company data provided by crunchbase
