63 applicants

Company

Original Job Post

Optimizely · 3 days ago

Field Marketing Manager

New Jersey, United States

Full-time

Onsite

Mid Level

3+ years exp

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Responsibilities

Accountable for pipeline coverage in the Field Marketing Manager’s region (Enterprise East); while global marketing will deliver pipeline, the Field Marketing Manager is ultimately responsible for collaborating with global teams and building local campaigns to ensure pipeline coverage is met

Strong analytical skills and proven ability to use data to analyze pipeline performance and optimize campaigns; forecast, track, and report field marketing effectiveness and ROI to internal stakeholders

Build and maintain ongoing relationships and consistent communications with the sales, SDR, and marketing leadership to drive marketing strategy and ensure leads move efficiently through the sales funnel

Work with the audience, content, digital, PR, communications, and demand marketing teams who will support your region with programs and resources; the field marketing manager is accountable for how these land within the region

With the support of a global partner marketing strategy, build a local partner execution plan to build a pipeline at scale

Identify demand generation opportunities incremental to global campaigns, and pull together local activities across that leverage our partners to create an integrated experience

Primarily support the delivery of global events in your region, and develop local events when global events are not appropriate for your audience

Engage with relevant third party associations and networking groups in your region to engage the membership in learning about Optimizely

Support the global ABx strategy and your regional SDRs as they orchestrate engagement with depth target accounts

Support AM/CSM activities in the region that are informed by our customer marketing strategy

Leverage global content to deliver a local social media engagement plan

Plan and operate in a transparent manner for cross-organizational visibility and to share best practices with other regional field leaders

Resourceful and willing to jump in, work with both opportunity and constraint, and leverage existing resources to accomplish goals

Ability to travel when required

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

B2B marketingIntegrated marketingStrategic thinkingStakeholder managementBusiness acumenDigital marketingProblem-solvingCollaborationInfluenceMotivationDetail-orientedAdaptabilityTime managementPrioritizationSelf-motivatedCommunicationTeamworkLeadershipStructured

Required

3+ years of experience in high technology B2B enterprise software marketing and building integrated marketing plans

Excellent collaboration skills and ability to influence and motivate team members that don’t report to you

Detail-oriented and able to drive multiple initiatives simultaneously and execute flawlessly in a fast-paced environment

Ability to easily transition from high-level strategic thinking to creative and detailed execution

Ability to manage time and multiple priorities with a variety of internal and external stakeholders

Highly motivated self-starter who thrives on working in a complex and rapidly evolving business

Excellent communicator with proven ability to clearly convey ideas and data in written and verbal presentations to a variety of audiences

Team player with the ability to confidently work on or lead cross-functional teams over whom s/he has no formal authority

You are structured and process-focused

Outstanding communication skills verbally and in writing

College degree required with a preferred emphasis in marketing, communications, and/or general business; MBA a plus

Education or equivalent experience in digital marketing

Company

Optimizely

Glassdoor

4.2

Optimizely is a digital experience platform for unlocking digital potential, content, commerce, and optimization.

Founded in 2010

New York, New York, USA

1,001-5,000 employees

https://www.optimizely.com

H1B Sponsorship

Optimizely has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Trends of Total Sponsorships

2022 (2)

2021 (1)

2020 (5)