200+ applicants

Company

Original Job Post

Newfold Digital · 3 days ago

Customer Lifecycle Marketing Manager

United States

Full-time

Remote

Senior Level

$85K/yr - $95K/yr

5+ years exp

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Domain RegistrarInformation Technology

H1B Sponsorship

Insider Connection @Newfold Digital

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Responsibilities

Develop comprehensive integrated channel marketing journeys across email (marketing and automated), blogs, storefront, and customer portals such as account manager.

Create customer engagement paths for all segments of assigned brands including dormant and opted-out customers.

Develop communication strategies and offers that are clear, concise, and relevant to the customer segments being addressed using data to inform these strategies.

Establish benchmarks and performance KPIs.

Establish tagging/analytics strategy and work with marketing operations to ensure proper capability to track performance is in place.

Report out on testing results (successes and failures).

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Customer Lifecycle MarketingProduct MarketingBrand ManagementData SegmentationIntegrated Marketing CampaignsWeb AnalyticsGoogle AnalyticsAdobe AnalyticsCommunicationAnalytical Thinking

Required

Proven experience as a Customer Lifecycle or Product Marketing Manager, Marketing Manager, Brand Manager, or similar role

5-7 years’ experience in a customer lifecycle marketing role

Experience in developing strong CLM strategies for products across channels based on data segmentation

Familiar with product marketing tactics (e.g., integrated marketing campaigns)

Working knowledge of web analytics tools (eg: Google Analytics, adobe analytics)

Excellent communication skills

Analytical mind and strong quantitative skills

BS/BA in Marketing, Communications, or similar discipline (MBA a plus)

Benefits

Health Insurance

HSA

Medical

Dental

Vision

Matching 401K

Life/AD&D/STD/LTD

Tuition Reimbursement

Pet Insurance

Generous vacation policy

Company

Newfold Digital

Glassdoor

3.5

Newfold Digital is a leading web presence solutions provider serving millions of businesses globally.

Founded in 1999

Jacksonville, Florida, USA

1,001-5,000 employees

https://newfold.com

H1B Sponsorship

Newfold Digital has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Trends of Total Sponsorships

2023 (10)

2022 (19)

2021 (11)