Thales · 3 days ago

Account Marketing Specialist

Arlington, VA

Full-time

Hybrid

Mid Level

4+ years exp

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AerospaceCyber Security

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Responsibilities

Report directly to the Regional Marketing Director while working closely with NORAM entities and Business Lines across Civil and Defense sectors.

Deliver insights to Business Lines regarding local market dynamics, competitive landscapes, opportunities, and customer expectations to enhance pipeline growth. Contribute to the development of market participation strategies, product prioritization, and marketing plans.

Support Account Teams in shaping and activating account-focused engagement plans. Support the development of personalized, integrated value propositions and value-based content. Leverage segment-specific marketing assets and campaigns, including via close coordination with GBU- and BL-based marketing teams.

Where practicable, contribute to research and analysis, leveraging market data to gain insights into customer behaviors and triggers for effective engagement.

Support content development plans aligned with campaign objectives and customer engagement strategies to support SAM/KAM sales teams.

Take ownership of content creation supporting marketing and sales efforts, including (for example) white papers, blogs, videos, webinars, and digital experiences.

Qualification

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B2b marketingMarketing strategyCampaign developmentThales marketsDefense electronicsSensors & systemsSpace systemsDigital identity & securityBiometricsCyberConnectivityAerospaceCivil & military avionicsPowerpointExcelProblem-solvingHard-workingCollaborativeCreativeDynamicAutonomousListeningCommunication

Required

Bachelor’s degree with a minimum of 5+ years of relevant work experience / Master’s degree with a minimum of 4+ years of relevant work experience in Marketing, Business, Communications, Engineering, or a relevant field.

Robust B2B marketing experience and skills, particularly in marketing strategy, planning, and campaign development.

Familiarity with as many as possible Thales markets, including in both Defense and Civil sectors, such as: Defense electronics, incl. sensors & systems, Space systems, Digital identity & security, incl. biometrics, cyber, and connectivity, Aerospace, incl. civil & military avionics.

Strong listening and communication skills and a collaborative attitude. Exhibit creativity, dynamism, and autonomy.

Strong synthesis and analytical abilities. Proficient in Power Point and Excel.

Travel required up to 25% annually.