200+ applicants
WatchGuard Technologies · 2 days ago
Senior Product Marketing Manager
United States
Full-time
Remote
Senior Level
$120K/yr - $180K/yr
10+ years exp
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Responsibilities
Devise messaging and content strategy in collaboration with Product Management that will drive sales success and product line growth.
Write and develop all forms of marketing content as prioritized by content maps – including web copy, eBooks, video scripts, infographics, buyer’s guides, display ads, landing page copy, interactive online tools, competitive battlecards, blog posts, product collateral, sales pitch decks, partner news articles, and more.
Develop product positioning and messaging that eloquently conveys our value proposition and differentiates our products in global markets
Communicate winning product claims to the sales team and develop the sales tools that support the selling process of our products. Deliver training, presentation, and demos as necessary to help sales, partners and prospective customers understand our value
Plan and manage the launch of new products and releases while managing the cross-functional implementation of the launch plan
Work with global teams by flexing from traditional 8 to 5 work hours to cross over time zones as needed
Qualification
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Required
Able to explain technical concepts in written and verbal forms that make the value clear to technical and non-technical audiences
Understand the technical sales process and able to work closely with Sales Engineers and other sales staff
Excellent storytelling, written and verbal, resulting in compelling marketing content that engages target audiences
Able to independently manage objectives and deadlines from a home/remote office
10+ years of B2B product marketing for a cybersecurity company
Experience in product marketing for endpoint security
Experience working for or marketing to IT Security professionals and Managed Service Providers
Willing to travel 10%
Bachelor’s in business/marketing, or equivalent experience
Preferred
A PowerPoint and webinar guru, and experience with Wrike and Salesforce is a plus
Advanced Degree or Certifications in Business, Marketing, or a Technical field
Benefits
Comprehensive benefits plan including medical, dental, life, vision, disability, and life insurance
Healthcare FSA
FSA with employer contribution
13 holidays, including a floating holiday, Juneteenth, and your birthday
15 days of paid annual leave
9 days of paid sick time
Paid parental leave
401(k) with employer match
Education assistance program
Dependent Care FSA match
Adoption assistance
Fertility care support
Backup care for family and pets
A growing network of employee resource groups
Employee referral program
Virtual boot camp
Employee Assistance Program
Company
WatchGuard Technologies
WatchGuard® Technologies, Inc. is a global leader in unified cybersecurity.
1,001-5,000 employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2022-04-27Acquired· by Vector Capital
2006-08-17Private Equity· Undisclosed
1999-07-30IPO· nasdaq:WGRD
Leadership Team
HoJin Kim
Senior Vice President and Chief Revenue Officer
Shari McLaren
Senior Vice President Operations
Recent News
2024-05-24
Company data provided by crunchbase
