71 applicants
Intuit · 3 days ago
Senior Marketing Manager
Mountain View, CA
Full-time
Onsite
Senior Level
10+ years exp
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Responsibilities
Lead strategic initiatives, including development of clear action plans, identification of success metrics and targets, and management of timelines
Leverage customer insights, competitive understanding, and data analytics to unlock growth opportunities and influence product and messaging roadmaps
Size new opportunities and articulate actionable recommendations that drive business impact; proactively identify roadblocks and suggest alternative solutions
Leverage the appropriate learning strategies, including qualitative and quantitative consumer research and A/B in-market testing to roll-out experiences and creative that deliver improved business outcomes
Develop clear strategy briefs that translate customer insights into impactful benefits and reasons to believe
Collaborate closely with Product Management, Analytics, Finance, Acquisition Channel, Lifecycle Marketing and Research teams to create and deliver seamless customer and partner experiences
Partner with Sales and other partner teams for ongoing customer and prospect feedback loop
Proactively analyze business data to generate insights and make informed decisions that drive business results
Develop messaging hierarchy and positioning for continuous roll-out of new features, with an eye towards providing robust value differentiation
Enable the go-to-market and partner teams by creating the messaging, positioning and enablement materials to be used across key channels and customer segments
Lead development of marketing assets (e.g. videos, playbooks, etc) to support the value proposition
Represent the voice of the customer at the table and provide product marketing leadership across product, marketing, sales and other partner teams
Qualification
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Required
10+ years of product marketing experience, with SaaS products strongly preferred
Ability to manage and prioritize multiple projects simultaneously and lead a cross-functional team to deliver strong results
Strong analytical and problem-solving orientation with clear examples of using data for target setting, measurement, ROI analysis, and optimizations
Lead and influence cross-functional teams effectively and build strong relationships to deliver outstanding results in a collaborative fashion
Demonstrated track record of operating independently and efficiently to manage multiple priorities and projects simultaneously, and to manage milestones and deadlines in a fast-paced environment
Ability to prioritize and make strategic choices, balancing the need to narrow from a range of opportunities to highest impact near term levers while keeping an eye on long-term priorities
Innovative and growth mindset, ability to lead the organization to learn fast, and embrace ambiguity
Ability to simplify and distill complex information to the most critical elements that enable leadership to make decisions effectively and efficiently
Effective communicator at all levels in the organization, including high-level executives, with familiarity across multiple formats (e.g. whitepapers, powerpoints, spreadsheets, etc)
Excellent verbal, written, visual/presentation, and interpersonal communication skills
Preferred
Pragmatic Institute, Product Marketing Alliance, or equivalent certification preferable
Company
Intuit
Intuit offers business and financial management solutions for small businesses, consumers, and self-employed individuals.
10,001+ employees
H1B Sponsorship
Intuit has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Trends of Total Sponsorships
2023 (417)
2022 (808)
2021 (774)
2020 (582)
Funding
Current Stage
Public CompanyTotal Funding
$4.02B2023-09-12Post Ipo Debt· $4B
2017-05-26IPO· vie:INTU
2011-01-19Post Ipo Equity· $6.7M
Leadership Team
Sasan Goodarzi
Chief Executive Officer
Marianna Tessel
Chief Technology Officer
Recent News
Business Journals
2024-05-31
2024-05-29
2024-05-29
Company data provided by crunchbase
