Chime · 2 days ago

Principal Product Manager, MarTech

San Francisco, CA

Full-time

Hybrid

Senior Level

$188K/yr - $307K/yr

8+ years exp

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Responsibilities

Strategic Planning: Develop and execute a forward-thinking marketing technology strategy that aligns with our business objectives and positions us as a leader in the industry. Identify emerging trends, assess market dynamics, and recommend innovative technologies to enhance our marketing capabilities.

Product Leadership: Take ownership of the entire product lifecycle, from ideation to implementation. Collaborate with cross-functional teams to define product roadmaps, prioritize features, and ensure successful execution. Champion a customer-centric approach to deliver exceptional user experiences and maximize value.

Technology Evaluation and Integration: Evaluate, select, and integrate cutting-edge marketing technologies, ensuring seamless interoperability and data flow between different platforms. Stay abreast of industry developments, partner with marketing to vet new vendors and forge strategic partnerships to drive continuous improvement. Build product investment business cases to help guide strategic decision making.

Stakeholder Engagement: Partner closely with marketing teams, executives, and other key stakeholders to understand their needs, align technology solutions, and drive adoption. Leverage your deep understanding of marketing technology to provide thought leadership and strategic guidance.

Innovation and Experimentation: Foster a culture of innovation by enabling experimentation, A/B testing, and agile methodologies. Continuously partner with Marketing to explore emerging technologies, conduct feasibility studies, and spearhead proof-of-concepts to evaluate their potential impact.

Data driven decision: Enable key performance metrics for marketing performance by partnering with data and analytics teams to derive actionable insights and optimization of marketing campaigns

Leadership and Mentorship: Provide guidance and mentorship to junior team members, fostering their professional growth. Act as a subject matter expert, sharing industry knowledge, best practices, and insights to drive excellence across the organization.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Product ManagementMarketing TechnologiesCRMMarketing AutomationMeasurement & Attribution AnalyticsBid OptimizationMedia Ad PlatformsContent ManagementAI-driven SolutionsData Privacy RegulationsData GovernanceData AnalysisBusiness Objectives TranslationData-Driven Decision MakingProblem-SolvingStrategic ThinkingAnalytical MindsetLeadershipCommunicationStakeholder ManagementInfluenceInnovationAdaptability

Required

Minimum of 8-10 years of experience as a Product Manager, with a focus on marketing technologies.

Proven track record of successfully leading and delivering large-scale marketing technology initiatives, ideally in a fast-paced, data-driven environment.

Deep understanding of a wide range of marketing technologies and platforms, including CRM, marketing automation, measurement and attribution analytics, personalization, bid optimization, media ad platforms, content management, and AI-driven solutions.

Expertise in data privacy regulations and compliance, with the ability to navigate complex data governance requirements.

Exceptional strategic thinking, with a demonstrated ability to translate business objectives into actionable marketing technology strategies.

Strong analytical mindset, proficient in analyzing complex data sets, deriving insights, and making data-driven decisions.

Excellent leadership, communication, and stakeholder management skills, with the ability to influence and inspire cross-functional teams.

Proven experience in driving innovation, championing new technologies, and fostering a culture of experimentation.