OMD USA · 2 days ago
Manager, Data Science
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H1B Sponsorship
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Responsibilities
Work with third-party vendor Data Scientists and clients to estimate media spend to sales response relationships.
Leverage OMD in-house optimization toolsets to provide optimal marketing spend and media channel budget spend allocations to maximize media return over investment.
Support media target audience expansion to meet brand sales and other KPI goals.
Identify revenue opportunities in new audiences utilizing in-house data sets that span transaction, behavioral, and other rich attributes at the individual level for US market.
Segment audiences using internal and client first party data sets through unsupervised learning.
Run predictive modeling utilities to define audiences for deployment, e.g., look-a-like modeling.
Analyze media ad-server, and Demand Side Platforms, and media partner data in data clean rooms to make recommendations on media funnel optimization.
Implement custom bidding algorithms for media clients.
Build predictive algorithms on top of vast number of datasets via Statistical Modeling, Machine Learning, e.g., Linear Regression, Logistic Regression, and Bayesian Hierarchical Models.
Contribute to media measurement and test & learn implementation with third-party vendors and internal stakeholders.
Develop actionable insights around campaign results to support media investment teams.
Partner with internal OMD Media Communications, Media Strategy, Digital and Video Investment to drive client brand growth in sales.
Interface with third-party vendors to source requisite data for media measurement initiatives.
Maintain a productive relationship with clients at the peer level or higher to ensure they are informed of any new activities or updates to existing projects.
Data Storytelling of results and analyses in presentation decks/slides.
Qualification
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Required
Graduate degree in statistics, mathematics, economics, engineering, information management, social sciences, or business/marketing related fields
3-5 years of experience with predictive modeling, databases, computational simulation, clustering, machine learning in academia or industry (New graduates will also be considered depending on their educational background and academic record)
1+ years of industry experience with Python, SQL, R, and other similar statistical computing environments
Experience working in high volume databases, utilizing quantitative techniques to solve problems such as campaign analysis, optimization, customer segmentation, and/or predictive modeling
Strong command of statistical techniques and concepts
Desire to learn and passion for digital marketing, research, and analytics
Ability to manage and prioritize concurrent tasks in a fast-paced environment
Comfortable in explaining complex technical ideas to multiple audiences both verbally and in writing
Strong written and verbal communication skills
Attention to detail to deliver consistent and high-quality insights
Benefits
Health insurance
Vision insurance
Dental insurance
401(k)
Healthcare Flexible Spending Account
Dependent Care Flexible Spending Account
Vacation days
Sick days
Personal days
Paid parental leave
Paid medical leave
STD/LTD insurance benefits
Company
OMD USA
OMD U.S. is the largest media agency within the OMD global network. We are the business transformation partner for the world’s most prestigious brands.
H1B Sponsorship
OMD USA has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Trends of Total Sponsorships
2023 (15)
2022 (14)
2021 (3)
2020 (5)
Funding
Current Stage
Late StageCompany data provided by crunchbase