47 applicants
TikTok ยท 2 days ago
Global Product Marketing Manager - Sponsorships
San Jose, CA
Full-time
Onsite
Senior Level
$149K/yr - $245K/yr
4+ years exp
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Responsibilities
Collaborate with cross-functional stakeholders to develop strategic directions for sponsorship products and packaged offerings.
Utilize market knowledge to craft short and long-term strategies for premium video and sponsorships products.
Define go-to-market strategies for TikTok's global sponsorship programs and partner closely with the sales team.
Work with various teams to set objectives, develop strategies, and execute regional programs effectively.
Develop a deep understanding of TikTok's video advertising products and leverage insights to enhance offerings.
Qualification
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Required
BA/BS degree or above.
4+ years of product marketing or product management experience with premium video ads or custom programs
3+ years of experience in the digital advertising industry, preferably at a platform or media company
Preferred
Strong knowledge of brand advertising objectives and experience in developing compelling solutions across industries.
Proficiency in product, sales, and marketing processes, from alpha testing to full launch.
Ability to craft compelling multi-product narratives and simplify marketing messaging for global and vertical audiences.
Strategic mindset with the capacity to drive large, complex go-to-market initiatives and challenge conventional thinking.
Commercial acumen with experience building business cases using market research and analysis.
Excellent communication, organizational, and analytical skills.
Benefits
100% premium coverage for employee medical insurance
75% premium coverage for dependents
Health Savings Account (HSA) with a company match
Dental and Vision insurance
Short/Long term Disability insurance
Basic Life and Voluntary Life insurance
AD&D insurance
Flexible Spending Account (FSA) Options
10 paid holidays per year
17 days of Paid Personal Time Off (PPTO)
10 paid sick days per year
12 weeks of paid Parental leave
8 weeks of paid Supplemental Disability
Mental and emotional health benefits through EAP and Lyra
401K company match
Gym and cellphone service reimbursements
Company
TikTok
TikTok is a short-video sharing app and social network platform that develops a lip-syncing video application to create videos. It is a sub-organization of ByteDance.
10,001+ employees
H1B Sponsorship
TikTok has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Trends of Total Sponsorships
2023 (254)
2022 (325)
2021 (211)
2020 (90)
Funding
Current Stage
Late StageLeadership Team
Shou Zi Chew
CEO
Blake Chandlee
VP Global Business Solutions
Recent News
2024-06-05
2024-06-05
2024-06-05
Company data provided by crunchbase
