81 applicants
Capital One · 2 days ago
Manager, Marketing Operations
San Francisco, CA
Full-time
Onsite
Senior Level
$148K/yr - $169K/yr
5+ years exp
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Responsibilities
Monitor the collection, management, and flow of data between marketing and sales systems to maintain data integrity.
Conduct ongoing analysis in the marketing database to drive lead generation strategies.
Identify qualified segments within the database for targeted campaigns to increase conversion rates.
Develop and maintain lead qualification criteria based on data and feedback.
Track & analyze the impact of marketing efforts on customer acquisition.
Create and socialize reports on marketing performance, ROI, and operational efficiency.
Maintain tracking tags, infrastructure, and permits for accurate data collection.
Lead rollouts of new marketing operations capabilities and technology.
Identify and implement strategies for process improvement in marketing operations.
Secure & maintain contracts for third party vendors and marketing tools.
Create and maintain scalable processes for lead generation and database management.
Qualification
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Required
Bachelor’s degree
At least 5 years experience in a B2B marketing operations role
Preferred
Strong data analysis skills
2 or more years experience with Adobe Marketo and Salesforce
5 or more years of working experience in technology or SaaS based businesses
Understanding and familiarity with Account Based Marketing (ABM) strategies and programs
Highly organized and detail-oriented with experience in cross-functional and matrixed teams
Benefits
Health Insurance
Financial Benefits
Inclusive Benefits
Company
Capital One
Capital One is a diversified banking company that offers early and later stage venture, and debt financing investments.
10,001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$954MKey Investors
Berkshire Hathaway
2023-05-15Post Ipo Equity· $954M
1994-11-25IPO· nyse:COF
Leadership Team
Kevin S. Borgmann
Senior Advisor to CEO
Arjun Dugal
CTO, Financial Services
Recent News
Business Journals
2024-06-05
2024-06-04
San Francisco Business Times
2024-06-04
Company data provided by crunchbase
