Stanford University School of Medicine · 1 week ago
Marketing Manager
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Responsibilities
Develop marketing and communication deliverables to drive awareness, understanding, and engagement of WellMD & WellPhD and its initiatives and offerings in an area of expertise for a program.
Develop complex marketing and communications campaigns for a variety of content delivery channels, including print and digital media.
Develop and design marketing campaigns and materials in support of the WellMD & WellPhD brand and the center’s mission.
Manage marketing projects, including but not limited to oversight of video and graphics vendors and selection of online marketing platforms in support of designated communication and center priorities.
Analyze and apply data from the center’s various channels and audiences to inform marketing and communication strategy.
Maintain industry knowledge of best practices and advances in marketing and digital communications to inform updates to the center’s strategic communications plan.
Other duties may also be assigned
Qualification
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Required
Bachelor's degree and five years of relevant experience
Previous experience in product, program, and/or services marketing
Experience with graphic design, web design, and multi-channel communications, ideally in an academic medical center or university setting
Ability to work independently to meet expected deadlines and schedules
Experience with managing projects
Knowledge of marketing across channels, including digital and print
Ability to work cross-functionally, adapt to change and develop positive relationships with stakeholders
Familiar with market research and data analysis
Demonstrated problem-solving skills
Excellent oral and written skills
Strong attention to details
Knowledge of graphic and general web design
Proficient with Adobe InDesign and Illustrator
Systems knowledge: Adobe Experience Manager (AEM), Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Adobe Acrobat Pro, Adobe Stock, Adobe Premiere, MailChimp, Constant Contact, Microsoft Outlook, Microsoft Word, Microsoft PowerPoint
Preferred
Master’s degree and 7 years of relevant experience with graphic design, web design, and multi-channel communications
Experience working within an academic medical center or university setting
Proficiency in Adobe Experience Manager (AEM); Adobe InDesign; Adobe Illustrator; Adobe Photoshop; Adobe Acrobat Pro; Adobe Stock; Adobe Premiere; MailChimp, Constant Contact, and/or comparable CRM platforms with e-newsletter capabilities; Microsoft Outlook; Microsoft Word; Microsoft PowerPoint; Microsoft Excel and/or SmartSheet
Benefits
Comprehensive benefits package (details discussed during hiring process)
Company
Stanford University School of Medicine
Stanford Medicine improves health through leadership, diversity and collaborative discoveries and innovation in health care, education and research.