Harvard Business Publishing · 1 week ago

Product Marketing Manager

United States

Full-time

Remote

Senior Level

$95K/yr - $115K/yr

5+ years exp

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Responsibilities

Develop and execute global go-to-market strategies to drive product awareness, adoption, and revenue growth.

Create customer personas that represent target customer's characteristics, behaviors, and needs to influence messaging and positioning efforts.

Develop the product's overall positioning in the market by identifying target audiences, understanding the competitive landscape, and creating a value proposition that differentiates products from the competition.

Develop and execute targeted long-term marketing plans/campaigns across multiple channels, including digital, events, and social media.

Collaborate with cross-functional teams, including product management, sales teams, and customer success, to ensure successful product launches and ongoing product success.

Contribute to market research to understand customer needs, preferences, and behaviors.

Support sales enablement strategies through the creation of presentations.

Contribute to reports on product performance metrics to inform product strategy and marketing initiatives.

Stay up to date with industry trends and best practices to drive innovation and continuous improvement in product marketing strategies.

Qualification

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Product marketingB2B marketingSalesGo-to-market strategiesGlobal marketingBusiness growthCustomer successCommunicationCollaborationProject managementProblem-solvingHard working