200+ applicants
Fireblocks · 5 days ago
Senior Director, Product Marketing
NYC Metro Area
Full-time
Hybrid
Director
$227K/yr - $298K/yr
12+ years exp
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Responsibilities
Refining Fireblocks' understanding of customer requirements, behaviours and ecosystem to identify market opportunities, and customer demand.
Establishing and iterating on coherent, compelling, and consistent messaging that articulates Fireblocks' value and competitive distinction.
Providing input and strategy into product roadmap and pricing.
Defining the team's strategy, budget, hiring and OKR's.
Driving a go-to-market launch strategy for new products, capabilities, and solutions with precision and effectiveness.
Developing and training global sales teams with a nuanced approach to regional, segment, persona, and product use case requirements.
Developing enablement content and strategy, including case studies, videos, solution briefs, web content, presentations, data sheets, whitepapers, and sales playbooks that can be utilized globally.
Uncovering new product marketing opportunities and use cases by engaging with customers, conducting market research, and tracking competitive trends.
Keeping abreast of blockchain and digital assets/crypto as it relates to capital markets, traditional banking & financial services, digital banking, and payments.
Qualification
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Required
12+ years experience in B2B SaaS product marketing, strong preference to FinServ and FinTech
2 - 3 years crypto or blockchain industry experience
A great writer and storyteller, that creates meaningful content aligned to our company objectives.
Entrepreneurial-minded, with a high sense of urgency, dedication, and a drive to succeed.
Willingness to roll your sleeves up, be hands-on and lead by example.
Excellent communicator who can drive consensus and articulate recommendations to cross functional partners.
Proven track record of successfully simplifying, elevating, and magnifying platforms in a complex ecosystem.
Extensive experience driving high impact cross-functional marketing campaigns.
A passion and a willingness to learn about new technologies including cryptocurrency and the blockchains that power them.
Must be comfortable with a continuous deployment process.
Understand segmentation strategies, developing buyer personas, articulating customer pain points, and crafting client-facing messaging.
Preferred
We’d love for you to have financial services, fintech, blockchain, cybersecurity or crypto industry experience but it is not a requirement. We have a comprehensive onboarding and training program for all new employees.
For employees hired to work remotely from New York, or from our NYC HQ, Fireblocks is required by law to include a reasonable estimate of the compensation range for this role. This range is specific to New York City, and takes into consideration a wide range of factors that are reviewed when making a hiring decision, such as years of experience, skills, and other business needs.
Benefits
Target bonus
Competitive equity grant
Generous benefits
Company
Fireblocks
Fireblocks is a blockchain security service provider for moving, storing, and issuing digital assets.
501-1,000 employees
H1B Sponsorship
Fireblocks has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Trends of Total Sponsorships
2023 (3)
2022 (2)
2021 (1)
Funding
Current Stage
Late StageTotal Funding
$1.04BKey Investors
Paradigm
2023-02-01Series Unknown· Undisclosed
2021-12-01Series E· $550M
2021-07-27Series D· $310M
Leadership Team
Michael Shaulov
CEO & Co-Founder
Idan Ofrat
Chief Product Officer & Co-Founder
Recent News
2024-06-03
2024-05-12
Company data provided by crunchbase
