200+ applicants

Company

Original Job Post

ChiroTouch · 3 days ago

Product Marketing Manager

United States

Full-time

Remote

Senior Level

$60K/yr - $125K/yr

6+ years exp

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Responsibilities

Drive diversified lead generation strategies to exceed monthly targets and lead capture goals. Primary KPIs include: MQL, SQL, MRR and CAC

Develop a deep understanding of buyer needs and communicate how our solutions meet those needs; address key personas in the marketplace

Deliver quarterly and annual marketing plans in collaboration with Marketing, Sales and Product stakeholders

Implement marketing plans alongside channel specialists in the Marketing Operations Center (support from graphic design, SEO, paid media, social media, etc.)

Lead the development of product messaging to be used across all media and customer engagement channels, working alongside copywriting, brand and SEO strategists

Understand the sales cycle; lead sales enablement efforts to communicate effectively to prospective customers via branded materials, campaigns, comms touchpoints and marketing automation workflows

Work with Content team to develop organic search-optimized and lead generating thought-leadership content in the form of webinars, blogs, whitepapers, etc.

Collaborate on cross-functional product marketing initiatives, including cross sell and partnership efforts involving brands within and outside the PracticeTek organization

Create effective campaigns to support product expansion and wallet share, working alongside customer success and sales expansion teams

Manage and monitor online reputation and presence of the organization(s) you support

Periodically attend trade shows or industry events

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

B2B Product MarketingSaaS/Software MarketingDental Industry ExperienceHealthcare MarketingCustomer Journey MappingPersona DevelopmentMarketing Automation PlatformsHubspotSalesforceAsanaKPIsData AnalysisGeneralist Marketing SkillsStakeholder Relationship ManagementAgency/Client ServicesVirtual Communication ChannelsProject ManagementDeadline ManagementDynamic Environment AdaptabilityProblem-SolvingHard WorkingTeam CollaborationCommunicationCreativity

Required

6+ years of experience in B2B product marketing; demonstrated success marketing SaaS/software or related solutions—dental industry experience or enterprise healthcare marketing experience is preferred

Experience with customer journey mapping, persona development, and implementing strategies that support them via marketing automation platforms

Experience working with Hubspot, Salesforce, Asana, and related tools

Motived by KPIs and guided by data; comfortable with the “numbers” side of marketing

Deep generalist skill set—ability to lead and understand most strategic functions of marketing while having a particular depth in some areas to add value to our diverse team

Proven ability to build and maintain stakeholder relationships at all levels, both internally and externally—agency or client services background a plus

Ability to collaborate well with both in-person and remote colleagues—comfortable with the use of Teams/slack, Video calls, and other virtual communication channels

Exceptional written and oral communication skills with a demonstrated ability to develop clear, concise, compelling messaging for marketing initiatives and communicating/generating buy-in for strategies among internal stakeholders

Detail-oriented, self-motivated, and creative—driven to build something great and create marketing strategies that make a positive impact

Strong project management skills with exceptional attention to detail and deadlines

Ability and desire to excel in a dynamic, fast-paced environment—this is a roll up your sleeves, diverse and collaborative role. A great fit for the position likes to be involved in multiple areas of a project, from planning and inception down to the successful implementation of an idea