Ascend Learning · 5 days ago

Senior Product Marketing Manager

Chicago, IL

Full-time

Hybrid

Senior Level

5+ years exp

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Hiring Manager

Kimberly Holton

Insider Connection @Ascend Learning

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Responsibilities

Collaborate with product, technology, and sales teams to develop category strategy, go-to-market plans, and project prioritization.

Own the development of category marketing strategy and oversee execution of marketing plans based on customer needs.

Translate customer needs and product differentiation into compelling product positioning, messaging, and value propositions.

Collaborate with Growth Marketing and Marketing Communications team on marketing plans.

Define target audiences, establish KPIs, and reports for marketing campaigns and product launches.

Maintain understanding of marketplace, competitors, and customers to drive marketing strategy.

Develop customer journeys, personas, and manage external partnerships for engagement and brand awareness.

Qualification

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Product MarketingB2BHealth SystemsProvidersProject ManagementGo-to-Market StrategiesCustomer SegmentationCustomer InsightsProblem-SolvingLeadershipCollaborationPrioritizationCommunicationAdaptabilityAutonomyUrgencyEmpowermentHealthcare ContentEducation Technology

Required

Bachelor’s degree in marketing, communications, advertising, or a related field.

5+ years of product marketing experience, preferably in a B2B category.

3+ years previous experience marketing to health systems and/or providers

Exceptional leadership and collaboration skills, and ability to build strong cross-functional partnerships.

Superior project management skills and ability to prioritize.

Experience building and executing go-to-market strategies, messaging, and customer segmentation.

Exceptional written and verbal skills with the ability to tailor messaging to diverse audiences

Passionate about understanding customer needs and behaviors and translating them into actionable insights.

Functions autonomously with a sense of urgency; you can roll up your sleeves and do what is necessary to produce results and can balance hands-on involvement with team empowerment and delegation.