FLYR · 5 days ago

Product Marketing Manager

San Francisco, CA

Full-time

Hybrid

Senior Level

$131K/yr - $183K/yr

8+ years exp

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Air TransportationAnalytics

Insider Connection @FLYR

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Hands-on ownership of various go-to-market materials. This encompasses creating sales materials, gathering client testimonials, and designing engaging booth experiences to ensure high quality, clear, and engaging messaging. Ensuring they are aligned with the product and company goals. Typical deliverables will include: Product naming hierarchy and conventions, Sales materials, Video demos, Innovative, in-person demo materials for use in conference booths.

Playing a role in the product management process itself. Injecting industry insights into long term planning process, helping to understand ICP motivations and competitive opportunities. Stepping outside of the airline industry to understand cutting edge capabilities and macro trends from related products in other verticals.

Generating high-quality, disruptive, and authoritative work which accelerates change on a global scale.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Product MarketingProduct ManagementEnterprise ProductsIdeal Customer ProfileAccount-Based MarketingMarket ResearchCase Studies DevelopmentSales SupportMetrics DevelopmentAPI-Centric ProductsProblem-SolvingCommunicationTeamworkCreativity

Required

8+ years in Product Marketing in a related field or product, or 3+ years with a background in product management. Your experience should include significant time spent with high value, enterprise scale products which have long consideration cycles.

Ability to demonstrate a deep understanding of an enterprise product's value proposition and the ability to effectively communicate this to the marketplace.

Proficiency in identifying and understanding the Ideal Customer Profile (ICP) and conveying this information to sales and marketing teams to enhance their efforts.

Capability to grasp the nuances of a broad, technical, and sometimes commoditized product landscape.

Experience with Account-Based Marketing (ABM) strategies and their implementation.

Ownership and thorough knowledge of a suite of products within a larger ecosystem, including an understanding of how these contribute to the overall company proposition.

Skilled in bridging connections between different ICPs and product suites, facilitating a coherent marketing strategy.

Ability to inform product development priorities based on comprehensive market research and insights.

Experience working directly with customers to develop impactful case studies that highlight the product's value.

Involvement in supporting large target accounts, working closely with sales teams to preemptively address ICP motivations.

Expertise in distilling complex features into clear, compelling product propositions that resonate with the target audience.

Experience in development of key performance metrics to evaluate the success of marketing efforts and adjust strategies accordingly.

Proven track record in marketing enterprise-level, API-centric products with understanding of the challenges associated with longer sales cycles.