GE Vernova · 5 days ago

Americas Field Marketing Manager

Texas, United States

Full-time

Remote

Mid Level

$90K/yr - $134K/yr

3+ years exp

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Responsibilities

Act as Single Point of Contact – 20%, for the Americas Direct Sales Team relative to all things Marketing for the region, including regular participation in sales team calls, in-person meetings and planning sessions

Field Marketing - 50%, Plan, coordinate and execute field marketing programs (to support NA Direct Sales) including events, webinars, and other marketing vehicles with a focus on demand generation (Influenced and Sourced SQL pipeline) while balancing NA Field Marketing Budget. Measure and analyze impact of field marketing programs on sales pipeline. Provide budget tracking to stay at/below budget quarterly and annually.

ABM - 15%, Develop Marketing Programs that achieve account-specific goals and grow business in high-priority accounts through an understanding of the buyer's journey, account team strategies, and customer needs

Communication – 10%, Own communication on field sales and marketing, outlining and articulating requirements for success to marketing and other relevant departments

Project Management – 5%, Lead cross-functional project management including communications, operations/logistical execution as well as budgetary and metrics reporting

Qualification

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MarketingSales enablementField marketingEvent organizationStrategy developmentProblem-solvingHard-workingVerbal communicationWritten communicationData AnalysisMarketing PlanningSocial MediaProcess DevelopmentMetrics AnalysisBusiness AcumenB2B ExperienceSalesforceMarketoCommunicationAdaptabilityTeamwork