ROI·DNA · 2 days ago

Senior ABX Strategist

United States

Contract

Remote

Senior Level

$75/hr - $120/hr

5+ years exp

Wonder how qualified you are to the job?

Maximize your interview chances

AdvertisingAnalytics

Comp. & Benefits

Hiring Manager

Tiffanie Rosier, GCDF

Insider Connection @ROI·DNA

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Possess a solid background in B2B digital marketing including omnichannel strategy, account-based experience, marketing analytics, and technology.

Develop comprehensive ABX and Omnichannel strategy plans while leveraging expertise from Channel Leads.

Analyze data to make strategic business decisions and adapt to unique client needs.

Lead new clients through ABX Data & Strategy Intake Sessions and manage day-to-day strategy for assigned clients.

Monitor, track, and report on engagement results, and provide strategy refresh recommendations based on analysis.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

ABX Marketing PlatformsDemandbaseDriftMutinySalesforceMarketoPardotHubSpotZoomInfoMarketing experienceABX blended strategiesPaid mediaLanding pagesEmail nurture campaignsContent strategyIdeal customer profileProject managementOmnichannel media mixesCampaign strategy guidanceProactiveAnalyticalCritical thinkingVerbal communicationWritten communicationTeam playerCollaborationIndependent workContinuous learningGrowth mindsetABX

Required

Experience in using various ABX Marketing Platforms and an understanding of how they all work together (e.g., 6sense, Demandbase, Drift, Mutiny, Salesforce, Marketo, Pardot, HubSpot, ZoomInfo)

At least 5-7 years of marketing experience in creating and implementing ABX blended strategies (1:1, 1:Few and 1:Many). ABX, 6sense certifications are a plus!

The ability to connect the dots between paid media, campaign landing pages, email nurture campaigns, Drift, Mutiny, 6sense, and the role content strategy plays in reaching the ideal customer profile

Highly proactive and analytical mindset, with the ability to help drive projects forward

A proactive self-starter drive, demonstrating high initiative and critical thinking

Excellent verbal and written communication skills

Team player mindset with the ability to collaborate and also work independently

The ability to excel at building and recommending clients’ omnichannel media mixes song with providing campaign strategy guidance from ideation to implementation. You constantly look for opportunities to improve the model or framework you are working with and hungry for the next opportunity to learn and grow.