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Zimmerman Advertising · 2 days ago
Marketing Scientist
Fort Lauderdale, FL
Full-time
Onsite
Senior Level
5+ years exp
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Responsibilities
Create actionable roadmaps for improving how data is presented and explained to clients
Help develop and organize KPIs in line with business needs
Conduct full lifecycle of analytics projects (including pulling, manipulating, and exporting data) from Microsoft Power BI and other third-party data sources
Proactively analyze data to answer key questions for clients and investigate and communicate which areas need improvement
Prepare, analyze, and summarize analytical results by creating reports and flowcharts
Evaluate KPIs, provide ongoing reports, and recommend business plan updates
Analyzing data and drawing insights on how to improve membership and spend media dollars efficiently
Exporting, organizing, and presenting analytic data to clients on a weekly basis
Managing (3) Annalect India team members who process 4 primary types of reports for the top 13 clients on a monthly basis
Managing (1) junior analyst, that assists with market research, pulling data from Power BI, and manipulating data using Microsoft Excel and other third-party applications
Make recommendations and improve current reporting structures/frequency to best suit the client's current and future needs
Provide internal analytic support and insights for account services, media teams, and POD leads
Qualification
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Required
Bachelor’s Degree in Analytics, BI, MIS, Math, Statistics, Computer Science or similar
5+ years of paid media experience at an agency or in-house, with demonstrated experience managing large-scale, cross-channel media campaigns and budgets for brands
Extensive experimentation knowledge and mindset with a proven track record of executing A/B tests, optimizing campaigns, and translating data into insights
Strategic and analytical thinker, with proficiency in SQL and media analytics and tracking platforms
Experience with Python, BI reporting (i.e., Chart.io, Looker, Tableau) and databases (dimensional and relational), including data ingestion and transformation
Adapt at building cross-functional relationships and establishing influence with both internal and external partners
Knowledge of marketing tech stack and digital data technologies (DMPs, GA, pixel tracking)
Transform data into a digestible and presentable story based on the audience
Company
Zimmerman Advertising
Zimmerman Advertising is a professional full-service advertisement agency, specializing in retail business.
501-1,000 employees
H1B Sponsorship
Zimmerman Advertising has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Trends of Total Sponsorships
2023 (1)
2022 (2)
Funding
Current Stage
Late StageLeadership Team
Jordan Zimmerman
Founder and Chairman
Recent News
2024-04-07
Company data provided by crunchbase
