200+ applicants

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Company

Original Job Post

Dollar Shave Club · 2 days ago

Senior Brand Manager

United States

Full-time

Remote

Senior Level

$130K/yr - $160K/yr

5+ years exp

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Responsibilities

Lead the development of the innovation pipeline to support our 3-year strategic plan

Be the brand steward for our product portfolio

Leverage consumer insights; translate insights into winning concepts and initiatives

Leads all phases of formula development and new product innovation, driving entire new product development process

Responsible for product positioning & full GTM strategy and execution, including full funnel messaging development and working with channel partners on 360 integrated marketing plans for all new initiatives

Take lead on developing and executing product partnerships strategy to drive brand affinity, acquisition, and retention

Leads internal communication and collaboration with cross-functional partners as it relates to product briefs, innovation strategy, evaluation / validation, artwork, regulatory deliverables as well as product positioning and commercial planning

Communicate portfolio performance, innovation updates, and priorities to the channel leads and other cross-functional teams

Own pricing process to ensure P&L targets are achieved

Develop and coach direct report(s) to help them achieve brand goals

Collaborate with key cross-functional teams including creative to deliver winning product launch campaigns

Qualification

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Brand managementProduct portfolio managementMulti-channel strategyRetailDTCAmazonGo-to-market campaignsMarketing funnelCreative teams collaborationAgency partnershipCPG innovation marketingCommercial marketingProduct positioningFinancial managementConsumer insights utilizationData-driven decision-makingResults-focusedProblem-solvingHard-workingLeadershipInfluenceOrganizationalProject managementCommunicationAttention to detailInterpersonalCross-collaborationTeamworkPassionInitiative

Required

Bachelor's Degree Required

5-7 years of experience in Brand Management role

Experience owning a product portfolio for multi-channel strategy, including Retail, DTC and Amazon highly desired

Proven track record of planning and executing go-to-market launch campaigns for new products, with ability to communicate benefits and positioning across the marketing funnel.

Experience working with internal and external creative teams and agency partners

Experience in CPG innovation marketing

Experience with commercial marketing (launch campaigns, product positioning and communication strategy)

Strong leadership, influence, organizational and project management skills

Ability to manage multiple projects and timelines with a sense of urgency and accuracy

Strong financial management skills

Strong communication, attention to detail and organizational skills

Exceptional interpersonal, communication, cross-collaboration, and team skills

Highly organized and detail-oriented

High level of passion and initiative

Ability to solve problems proactively both independently and as part of a team

Experience in using consumer insights and data to drive decision-making