200+ applicants

Company

Original Job Post

Ground Up International · 3 days ago

Marketing Manager

NYC Metro Area

Full-time

Onsite

Senior Level

$85K/yr - $95K/yr

3+ years exp

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FashionManufacturing

Growth Opportunities

Insider Connection @Ground Up International

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Responsibilities

Develop comprehensive marketing strategies aligned with business objectives to drive brand awareness, customer acquisition, and revenue growth.

Develop, plan, and execute marketing plans and content calendars across channels, including support for key product marketing and promotions.

Conduct market research, competitor analysis, and customer insights to identify opportunities and target markets.

Oversee influencer/ambassador partnerships and drive campaigns and events that enhance community engagement.

Collaborate cross-functionally with various teams to ensure alignment and effectiveness of all marketing & PR efforts.

Manage partnership with outside agencies to build PR strategies and affiliate outlets and placements.

Support customer research and identify key insights for integration into campaigns.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Brand marketingFashion industryFootwear industrySocial media managementPRProduct salesMulti-brand environmentSocial trendsSocial strategySocial influencersSocial commerceMS SuiteAdobe SuiteBrand awareness campaignsSocial media platformsProject managementAnalytics toolsCampaign performance trackingProblem-solvingInterpersonalAnalyticalPrioritizingPresentationPlanningCommunicationCollaborationInfluenceLeadership

Required

Bachelor's degree in Marketing, Communications, or a related field.

3-5 years of brand marketing experience – fashion and/or footwear industry experience preferred

Understanding of marketing roles with a strong emphasis on social media management, PR, and driving product sales preferably in a multi-brand environment.

Understand Social trends and best practices, including social strategy across channels, Social Influences/Creators and Social commerce

Proficient with Social Media tools including a demonstrated ability to assess social community engagement

High degree of proficiency across the MS & Adobe Suite

Strong analytical, prioritizing, interpersonal, problem-solving, presentation, & planning skills

Strong business and communication skills - both Verbal and Written.

Demonstrated ability to work well within a team and the keen nuance internally to put collaboration above competition

Ability to work with and influence both peers and senior management

Ability to develop and inspire direct reports

Ability to work in a fast-paced and deadline-oriented environment

Proven track record of successfully executing brand awareness campaigns and driving product sales.

Deep understanding of various social media platforms and their respective demographics, with a demonstrated ability to leverage them to drive traffic and conversion.

Strong project management skills with the ability to juggle multiple projects and meet tight deadlines.

Proficiency in analytics tools to track and analyze campaign performance.