Exiger · 3 days ago

Manager, Product Marketing

United States

Full-time

Remote

Senior Level

4+ years exp

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Insider Connection @Exiger

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Responsibilities

Drive go-to-market (GTM) - from strategy through execution - for product launches, platform and feature releases

Master an expert understanding of the market, industry trends, buyer personas, client pain points and competitive landscape

Develop messaging and materials to promote Exiger's products and services –– including market position, product definition, product positioning, competitive analysis, value propositions, sales cycles, development road map, use cases, etc.

Measure and improve customer satisfaction and brand experience through qualitative and quantitative data measurement

Partner with the Product team to articulate product features and benefits in context with industry trends

Support sales enablement through dynamic product marketing materials such as case studies, testimonials, and client quotes

Work with industry analysts to provide briefings, influence reports and rankings, and leverage analyst feedback to improve the product and our marketing of it.

Analyze and leverage data-driven insights to inform, design and launch marketing campaigns

Synthesize client product feedback and needs, including buying behavior, challenges, and motivations to help develop additional messages/collateral

Qualification

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Product MarketingSaaS ProviderMarketing CollateralCopywritingProduct Features TranslationCustomer BenefitsUnique Selling PointsStudies ConversionLead Generation CampaignsCase StudiesCustomer Journey MappingVOC DocumentationPain Points IdentificationPersonas Development