64 applicants

Company

Original Job Post

ABB · 3 days ago

Product Marketing Manager, All In One

Rochester Hills, MI

Full-time

Onsite

Senior Level

5+ years exp

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AutomotiveEnergy

H1B Sponsorship

Actively Hiring

Insider Connection @ABB

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Conduct comprehensive user and market research, including competitor analysis, to identify market trends, understand persona, and uncover opportunities

Segment customers, understand their needs and frustrations, and drive them towards becoming ABB E-mobility customers

Direct the Go-To-Market strategy, focusing on the why, when, what, and how of the program

Craft compelling stories and messages for the All In One program, measuring success metrics and influencing key decision-makers

Define business segmentation use cases and drive customer-facing and sales-facing messaging and positioning

Work on strategic and tactical levels to refine marketing approaches and channels, defining business metrics and measurement plans

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Product MarketingB2BTech/PlatformContinuous DiscoveryProgram IntelligenceProduct PositioningSales MessagingStrategic PlanningMarketing ChannelsBusiness MetricsOKRsAnalytical SkillsAttention to DetailProblem SolvingStrategic Thinking

Required

Bachelor's degree in a relevant field (e.g., Business, Marketing Engineering, or a related discipline). A Master's degree is a plus.

5-7 years proven experience in product marketing, preferably B2B in a tech/platform capacity

Knowledge of product marketing methodologies and practices (e.g., Continuous Discovery) is preferred.

Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy.

Assemble program intelligence that assists with our product positioning, identifies growth opportunities, and helps us prepare for partner discussions.

Drive customer-facing and sales-facing messaging and positioning

Work at both the strategic and tactical levels on the All in One Program

Test and refine new marketing approaches and channels to reach and engage key audiences

Define business metrics and measurement plan (OKRs)

Benefits

Retirement plan

Disability insurance

Life insurance

Wellbeing program

Healthcare plan

Company

ABB

Glassdoor

4.0

ABB provides electrification and automation solutions for various industries.

Founded in 1988

Zürich, Zurich, CHE

10,001+ employees

https://global.abb/group/en

H1B Sponsorship

ABB has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Trends of Total Sponsorships

2023 (45)

2022 (62)

2021 (56)

2020 (42)