102 applicants
FLEETCOR · 5 days ago
Product Marketing Manager
United States
Part-time
Remote
Senior Level
$95K/yr - $110K/yr
5+ years exp
Wonder how qualified you are to the job?
Maximize your interview chancesFinancePayments
Insider Connection @FLEETCOR
Responsibilities
Build a customer-centric, product marketing function within the Lodging Division
Set the product marketing strategy and drive the creation of compelling product positioning and messaging
Work with product strategy, engineering, and support teams to understand customers and develop personas
Develop go-to-market strategy for Lodging products
Create positioning for a multi-channel sales organization that articulates product unique benefits
Perform industry analysis to help identify new market segments
Use data to assess the market viability of new product offerings and features
Create content direction to support marketing team in demand generation and awareness campaigns to support Lodging
Develop and implement messaging plan to serve as a foundation for marketing, sales, training, and operational success
Stay up to date on relevant trends and developments within the space and communicate important items to key stakeholders
Support tradeshow planning and execution
Qualification
Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.
Required
5+ years of experience in B2B marketing and strategy including content development, campaign development and execution, reporting, research and product marketing.
Ability to develop metrics, analyze data quantitatively and identify opportunities.
Experience in a highly matrixed environment.
Highly creative with experience in identifying target audiences and devising campaigns that engage, inform and motivate.
Experience in optimizing campaigns and user funnels.
Strong analytical skills and data-driven thinking.
Comfortable using collaboration and CRM tools such as Teams and Salesforce.
Familiar with marketing automation tools such as Marketo, Salesloft and Google Analytics.
Exceptional analytical and ROI-tracking skills, able to prove what is or isn’t working and optimize.
Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. Team player!
Bachelor’s degree in business or marketing; MBA preferred.
5+ years B2B or SaaS product marketing experience
Proven analytical and strategic product experience and ability to develop and implement creative solutions to an ever-changing landscape
Lodging, Financial Technology or Payment Industry experience preferred
Prioritization - Must be able to manage multiple projects simultaneously and meet deadlines, be self-motivated and inspire teammates to be the same, work comfortably in a fast-paced environment and within group settings, have excellent time-management skills, have an ability to think creatively and strategically, have exceptional problem-solving skills, and have an ability to remain calm throughout the process.
Collaboration - Must also be a strong team player with an ability to develop effective working relationships across the organization and externally with partners, vendors, and media.
Idea Fluency and Originality/ Problem Solving - Exceptional and creative problem-solving and ideation skills paired with the ability to identify and implement solutions.
Communications – Must have a deep understanding of the importance of messaging to product success and be able to clearly articulate product positioning to both internal and external audiences.
Preferred
Travel industry experience preferred.
5+ years of experience in B2B marketing and strategy including content development, campaign development and execution, reporting, research and product marketing.
Ability to develop metrics, analyze data quantitatively and identify opportunities.
Experience in a highly matrixed environment.
Highly creative with experience in identifying target audiences and devising campaigns that engage, inform and motivate.
Experience in optimizing campaigns and user funnels.
Strong analytical skills and data-driven thinking.
Comfortable using collaboration and CRM tools such as Teams and Salesforce.
Familiar with marketing automation tools such as Marketo, Salesloft and Google Analytics.
Exceptional analytical and ROI-tracking skills, able to prove what is or isn’t working and optimize.
Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. Team player!
Bachelor’s degree in business or marketing; MBA preferred.
5+ years B2B or SaaS product marketing experience
Proven analytical and strategic product experience and ability to develop and implement creative solutions to an ever-changing landscape
Lodging, Financial Technology or Payment Industry experience preferred
Prioritization - Must be able to manage multiple projects simultaneously and meet deadlines, be self-motivated and inspire teammates to be the same, work comfortably in a fast-paced environment and within group settings, have excellent time-management skills, have an ability to think creatively and strategically, have exceptional problem-solving skills, and have an ability to remain calm throughout the process.
Collaboration - Must also be a strong team player with an ability to develop effective working relationships across the organization and externally with partners, vendors, and media.
Idea Fluency and Originality/ Problem Solving - Exceptional and creative problem-solving and ideation skills paired with the ability to identify and implement solutions.
Communications – Must have a deep understanding of the importance of messaging to product success and be able to clearly articulate product positioning to both internal and external audiences.
Benefits
Medical, Dental & Vision benefits available the 1st month after hire
Automatic enrollment into our 401k plan (subject to eligibility requirements)
Virtual fitness classes offered company-wide
Robust PTO offerings including: major holidays, vacation, sick, personal, & volunteer time
Employee discounts with major providers (i.e. wireless, gym, car rental, etc.)
Philanthropic support with both local and national organizations
Fun culture with company-wide contests and prizes
Company
FLEETCOR
Fleetcor Technologies provides specialized payment products and services to commercial fleets, oil companies, and petroleum marketers.
5,001-10,000 employees
H1B Sponsorship
FLEETCOR has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Trends of Total Sponsorships
2023 (11)
2022 (23)
2021 (25)
2020 (11)
Funding
Current Stage
Public CompanyTotal Funding
$307.5MKey Investors
Summit PartnersBain Capital
2010-12-15IPO· nyse:FLT
2009-04-08Series E· $100M
2009-03-31Series Unknown· Undisclosed
Leadership Team
Alissa Vickery
Interim CFO
Tom Panther
Chief Financial Officer
Recent News
2024-04-01
Business Wire
2024-03-25
2024-03-08
Company data provided by crunchbase
