49 applicants

Company

Original Job Post

Forrester · 4 days ago

Senior Analyst, B2C Marketing Measurement

Cambridge, MA

Full-time

Onsite

Senior Level

$119K/yr - $193K/yr

10+ years exp

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Responsibilities

Content planning based on clients' priorities and market opportunities.

Overseeing, conducting, and analyzing primary research.

Producing content in various formats.

Applying research and frameworks to help clients solve business challenges.

Establishing an industry presence as a speaker and thought leader.

Educating and aligning on marketing measurement strategies.

Evolving marketplace coverage and evangelizing it with clients and prospects.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Marketing AnalyticsAnalytics MethodologiesData-Driven InsightsAdvertising LandscapeTechnology ProvidersEmerging TechnologiesMachine LearningOrganizational FrameworksMarketing Industry KnowledgeProblem-SolvingCollaborationPresentationAnalyticalPracticalSupportive

Required

At least 10 years’ marketing analytics and measurement experience as a practitioner at an agency, brand (in-house), or consulting firm.

Advanced degree in analytics; statistics; or data-driven, marketing-specific discipline is preferred.

Proficiency in marketing measurement and analytics methodologies, including familiarity with advanced approaches.

Knowledge of organizational frameworks required to effectively leverage data-driven insights.

Deep understanding of the broader marketing and advertising landscape and of the technology and service providers that deliver marketing analytics solutions.

An inclination toward emerging technologies and methods, such as machine learning, and how they may enhance marketing analytics.

Superior analytical, writing, and presentation skills.

The ability to be bold and conceptual yet practical and actionable.

Sense of collaboration within a supportive, integrated team.

The ability to travel 30% to 50% of the time.

Preferred

Advanced degree in analytics; statistics; or data-driven, marketing-specific discipline is preferred.

Company

Forrester

Glassdoor

3.0

Forrester is a research and advisory firm that provides businesses with business and technology-related consulting services.

Founded in 1983

Cambridge, Massachusetts, USA

1,001-5,000 employees

http://www.forrester.com

H1B Sponsorship

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Trends of Total Sponsorships

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2021 (14)

2020 (15)