200+ applicants
Puig · 2 days ago
Media and Communications Manager
New York, NY
Full-time
Hybrid
Mid, Senior Level
$110K/yr - $115K/yr
5+ years exp
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Responsibilities
Develop go-to-market strategies for Puig brands, aligning with internal teams and agencies.
Ensure consistency in brand storytelling and equity across markets.
Drive best-in-class strategies for the USA market.
Identify marketplace trends and insights to refine brand positioning.
Collaborate with other departments to meet overall business needs.
Manage day-to-day budget execution and maintain relationships with beauty editors and influencers.
Develop and implement influencer strategies across social channels.
Create tiered approaches for talent partnerships.
Plan and execute launch events and track campaign performance.
Ensure activations align with global brand guidelines.
Recruit, contract, and manage influencers for campaigns.
Collaborate with Global on launch initiatives and product seeding.
Develop communication plans to increase brand awareness through press, events, and collaborations.
Drive editorial strategies to enhance brand exposure.
Manage press events and deliver monthly reporting to global brands.
Develop and execute omni-channel media plans.
Challenge media agency to improve digital media efficiency.
Conduct post-campaign analysis to assess performance against goals.
Lead content strategies and request specific content aligned with marketing goals.
Coordinate content shoots in partnership with Global brands.
Manage content approvals and feedback alignment with global teams.
Qualification
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Required
Bachelor’s Degree or equivalent professional experience.
5 years minimum Digital Marketing experience.
Proven track record in executing 360 plans across Paid, Owned, and Earned channels.
Strong grasp of media data/research sources.
Demonstrated ability to build brand awareness through effective messaging and storytelling.
Extensive experience implementing digital communication strategies and analyzing ROI.
Proficiency in managing and negotiating with external partners (Agents, talent, vendors).
Up-to-date knowledge of trending influencers and pop culture.
Understanding of Digital Media landscape, KPIs, and key digital partners.
Excellent verbal communication skills and innovative thinking.
Proficient in Microsoft Word, PowerPoint, and Excel.
Creative problem solver who excels in a fast-paced environment.
Strong project management skills, capable of handling multiple priorities.
Attention to detail and ability to collaborate effectively with cross-functional teams.
Demonstrates a positive attitude, maturity, and strong presence.
Benefits
Health Insurance
Dental Insurance
Life Insurance
Disability Insurance
401K
Paid Holidays
Generous Paid Time-Off Policy
Hybrid Work Environment
Career Opportunities
Company
Puig
Puig is a third-generation family-owned fashion and fragrance business based in Barcelona.
1,001-5,000 employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2024-05-03IPO· bme:PUIG
Leadership Team
Kimberly S. Ellsworth
DIRECTOR OF SALES OPERATIONS
Recent News
2024-04-30
The Independent.ie
2024-04-19
2022-08-22
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