200+ applicants

Company

Original Job Post

Thumbtack · 4 days ago

Senior Data Scientist, Marketing

United States

Full-time

Remote

Senior Level

$126K/yr - $182K/yr

5+ years exp

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Responsibilities

Provide a full suite of analytical support including analyzing user behaviors, identifying the target audience, campaign performance measurement, budget forecasting to marketing partners

Identify opportunities and provide recommendations to optimize individual campaign as well as marketing channel mix

Design and analyze experiments and other tests for causal inference

Partner with MarTech stakeholders, PM, engineers, etc. to help scope new features, e.g., optimize performance via TV audience expansion, improve SEM auto-bidding

Develop topic area expertise, e.g., campaign measurement, A/B testing, customer segmentation, targeting optimization

In collaboration with cross-functional partners, build new solutions and capabilities to scale growth marketing

Contribute to our team and company data culture through accessible data table design and maintenance

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Marketing Data ScienceDigital MarketingCampaign MeasurementPerformance OptimizationChannel Incrementality TestsMarketing Mix ModelSQLPythonRData VisualizationLookerLookerStudioTableauProblem-SolvingCritical ThinkingSharp Business Judgment CommunicatorAttentive ListenerCompelling ExplainerTech Companies ExperienceAnalytical Environment ExperienceStatistical ModelingMachine Learning ModelsGLMCLTVTime Series ForecastingAttribution Model

Required

5+ years of marketing data science/analytics experience

Familiarity with digital marketing and experience with campaign measurement and performance optimization

Experience with running channel incrementality tests and building Marketing Mix Model

Passion for problem-solving, critical thinking, and data analytics

Sharp business judgment and the ability to see past the noise

Strong communicator, attentive listener, and compelling explainer

Expert in SQL, proficient in Python or R, proficient in Data visualization such as Looker, LookerStudio or Tableau

Preferred

Experience in relevant tech companies, e.g., consumer-facing or marketplace

Experience in an analytical environment outside of analytics, e.g., management consulting

Bachelor’s or advanced degree (preferred) in statistics, math, data science, computer science, or economics

Experience in building various statistical and machine learning models, e.g. GLM, CLTV, statistical time series forecasting, attribution model

Benefits

Virtual-first working model coupled with in-person events

20 company-wide holidays including a week-long end-of-year company shutdown

Library (optional use collaboration & connection hub) in San Francisco

WiFi reimbursements

Cell phone reimbursements (North America)

Employee Assistance Program for mental health and well-being

Company

Thumbtack

Glassdoor

4.2

A technology company helping millions of people confidently care for and improve their homes.

Founded in 2008

San Francisco, California, USA

1,001-5,000 employees

https://www.thumbtack.com

H1B Sponsorship

Thumbtack has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Trends of Total Sponsorships

2023 (33)

2022 (43)

2021 (51)

2020 (76)