200+ applicants
Wilson Language Training · 3 days ago
Field Marketing Specialist
United States
Full-time
Remote
Mid Level
$68K/yr - $86K/yr
3+ years exp
Wonder how qualified you are to the job?
Maximize your interview chancesPublishing
Insider Connection @Wilson Language Training
Responsibilities
Attend all scheduled events and trade shows.
Capture leads through engaging conversations and effective use of lead capture tools.
Develop and execute lead nurturing campaigns for leads captured at events.
Ensure all booth collateral is delivered and set up properly.
Assist in developing and refining the year-over-year event strategy.
Track and report on event performance metrics and ROI.
Coordinate all logistics related to events, including travel arrangements and scheduling for team members.
Other duties as assigned.
Qualification
Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.
Required
Strong organizational and project management skills.
Excellent communication and interpersonal skills.
Comfortable with public speaking and engaging with event attendees.
Ability to work independently and as part of a team.
Proficient in marketing automation software (e.g., HubSpot, Salesforce, or similar).
Willingness to travel frequently – up to 40% – and work flexible hours as required by event schedules.
Detail-oriented with the ability to manage multiple tasks simultaneously.
Analytical mindset with the ability to interpret data and generate actionable insights.
BA/BS in Marketing, Business, or a related field.
3-5 years of experience in B2B field marketing, event planning, or a similar role.
Preferred
Field marketing experience in K-12, EdTech, and/or with SaaS products is a huge plus.
Familiarity with social media and digital marketing tactics to promote events.
Strong understanding of sales and marketing alignment and collaboration.
Demonstrated success in creating and executing email nurture campaigns.
Experience in developing and implementing event and tradeshow processes and best practices.
Experience using frameworks like OKRs, KPIs, RACI, SMART, and SWOT for decision making and goal setting is a plus.
Benefits
Medical, dental, vision, and Life & Disability Insurance
401k plan with partial employer match
Paid Time Off
Paid holidays
Tuition reimbursement
O’Connor days, which refers to a company-wide office closure between Christmas and New Year’s Eve, as well as other perks.
Company
Wilson Language Training
Wilson Language Training provides evidence-based curricula and ongoing professional learning to literacy educators across the country.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2022-02-14Acquired· by Alpine Investors
Leadership Team
M
Mary-Janet McCafferty
Chief Operating Officer and General Counsel
Recent News
Company data provided by crunchbase
