Zip · 3 days ago

Sr. Marketing Operations & Analytics Manager

United States

Full-time

Remote

Senior Level

$150K/yr - $165K/yr

4+ years exp

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ComplianceEnterprise Resource Planning (ERP)

Insider Connection @Zip

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Responsibilities

Own Operations: You will own the day-to-day work of “keeping the lights” on for marketing at Zip. Everything from planning to campaign management to analysis to list uploads to auditing leads to “whatever it takes”

Insights Powerhouse: You shed light on the truth; you own the data from the initial entry into our funnel all the way down to the final board reporting; this includes designing the data structure and foundation so we can derive accurate insights, as well as end-to-end analysis + insights that help the marketing team make better decisions

Strategic Partner: You drive core initiatives for broader marketing team, you’re a trusted advisor and partner to Zip’s leadership team and marketing leadership; you ensure projects are driven to completion with both high velocity and high quality

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Data analysisSQLSpreadsheetMarketoSalesforceMartechStoryboardingLead scoringFunnel stagesAttributionStrategy developmentProblem-solvingCommunicationCreativityAdaptability

Required

Data & SQL: You write great SQL. You can think in spreadsheets and have pushed the limits of what’s possible. You know the difference between data and insight.

Technical: You could explain Marketo to a 5 year old, and can make it do things it’s not supposed to be able to do. You can also be a Salesforce admin in a pinch. You have familiarity with the other common martech – e.g. enrichment, routing, intent, etc.

Communication: You enjoy an Amazon style memo, and can storyboard an analysis for the CEO in 10 mins; time permitting, you can make your point in 50% fewer words

Experience: You have seen this movie before and have 4+ years experience in this space. You have strong opinions about lead scoring, ideal funnel stages, attribution, and all the gnarly marketing topics – but not so strongly held that you can’t be reasoned with.

Altitude: You can go from line-by-line data checking, to building Marketo automation, to prepping an exec presentation on lead scoring, to discussing strategy w/ marketing leaders.

Attitude: You don’t use the word impossible. There are more creative solutions and tradeoffs to be made. You find a way.