200+ applicants

Company

Original Job Post

Sinch · 4 days ago

Performance Marketing Specialist

United States

Full-time

Remote

Mid Level

$85K/yr - $100K/yr

2+ years exp

Wonder how qualified you are to the job?

Maximize your interview chances

MessagingMobile

H1B Sponsorship

Insider Connection @Sinch

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Manage and execute PPC marketing strategy and support for proposed demand programs

Proactively identify new opportunities and innovative strategies to drive traffic and conversions

Track campaign performance metrics to identify trends and insights, and make data-driven decisions to optimize performance

Collaborate with cross-functional teams to align paid initiatives to a multi-channel approach

Conduct robust keyword research, market research, competitive research and audience targeting research to build and maintain impactful campaigns

Manage ad campaign related tasks and projects - landing page construction, optimizations, keyword and search term report, ad copy and creative sourcing and managing

Stay updated on industry trends, tools, and best practices in digital advertising

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Paid campaign planningB2B environmentSaaS experienceWeb analyticsGoogle AnalyticsData visualizationLooker StudioLanding page toolsUnbounceInstapageCanvaFigmaMiroB2B marketingE-commerceWordPressMicrosoft WordPowerPointExcelCollaborativeTeam playerAdaptiveIndependentAction-orientedGoogle Tag ManagerGoogle Analytics 4Media BuyingGraphic DesignSalesforceHubSpot

Required

Minimum of 2 years' experience dedicated to paid campaign planning and execution in a B2B environment. SaaS experience preferred

Proficiency in web analytics platforms, such as Google Analytics, and data visualization tools like Looker Studio.

Bachelor's degree (or equivalent experience) in Marketing, Business, or a related field is preferred.

A collaborative team player who thrives in fast-paced environments and can adapt to constantly evolving priorities.

Familiar with popular landing page tools like unbounce, instapage and creative tools like Canva, figam and miro

Ability to work independently with a bias for action in a team environment

Minimum 1-3 years of B2B marketing experience.

Technology, SaaS, and/or E-commerce experience desired.

Very proficient with WordPress, Microsoft Word, PowerPoint, Excel.

Preferred

Experience with Google Tag Manager and Google Analytics 4 is nice-to-have

Experience planning media buys for niche audiences is ideal

Graphic design tools, Salesforce, and HubSpot experience are highly desirable.

Benefits

Comprehensive medical, dental, and vision plans

Telehealth access

Employee Assistance Program for mental health support

Roth and Pre-tax 401(k) options with employer match

Generous paid time off program

Paid parental leave and family planning support

Flexible remote work options

Paid time off for volunteer programs

Company

Sinch

Glassdoor

3.7

Sinch is a cloud communications company that connects businesses and customers through tools that enable personal engagement.

Founded in 2008

Stockholm, Stockholms Lan, SWE

1,001-5,000 employees

https://www.sinch.com

H1B Sponsorship

Sinch has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Trends of Total Sponsorships

2023 (1)

2021 (5)

2020 (1)