200+ applicants

Company

Original Job Post

Macy's · 2 days ago

Senior Content Manager, SEO

United States

Full-time

Remote

Senior Level

$101K/yr - $168K/yr

6+ years exp

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Consumer GoodsFashion

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Hiring Manager

Ginger Andrews

Insider Connection @Macy's

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Responsibilities

Develop an SEO content calendar incorporating enterprise priorities, new products, marketing alignment, and seasonal events.

Manage partnerships with third-party content vendors to ensure optimized and consistent copy driving traffic.

Measure and report on the effectiveness of SEO strategies in increasing traffic and organic revenue.

Represent SEO content strategies in cross-functional business meetings.

Monitor and analyze existing content for freshness and competitiveness.

Stay updated on digital marketing trends, share techniques, and provide SEO education to the team.

Recruit, train, and manage a team of SEO specialists and content writers for day-to-day SEO tasks.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Omnichannel retail campaignsClick share improvementTraffic optimizationConversion optimizationSales improvementROAS improvementConsumer journey optimizationKPI analysisData analysisRecommendation executionAttribution systemsAdobe platformGoogle Analytics platformSkai platformShopping feed managementAd format testingSenior leadership engagementProject managementCampaign managementInitiative managementAssociate managementCoachingProblem-solvingHard-working communicationLeadershipInterpersonal skillsTeam managementFlexibilityCreativity

Required

6-9 years experience.

Experience managing large scale complex omni-channel retail campaigns with a proven ability to improve click share, traffic, conversions, sales, and ROAS.

Experience optimizing across consumer journey (awareness, consideration, and demand) against key KPIs (CPA, CPI, ROAS, ROI, etc.)

Ability to leverage analytical skills and proficiency in data analysis to identify trends and provide perspective recommendations. Proven ability to execute recommendations.

Experience working with various attribution systems and platforms, i.e., Adobe, Google Analytics, etc.

Hands on experience with Skai platform (formerly Kenshoo), and shopping feed management tools like ProductsUp.

Experience in testing and experimenting with different ad formats or hypothesis to optimize campaign performance.

Experience leading conversations with senior leadership and cross-function teams.

Have strong project management skills with the ability to manage multiple campaigns and initiatives simultaneously, ensuring that each is completed, at times against competing deadlines.

Practices open and continuous communication, values keeping others informed, effectively presenting information in a clear, concise manner.

Excellent leadership, facilitation, and interpersonal skills, with the ability to work across functional lines and at many levels.

Experience with team management with an ability to lead and manage a team of associates and specialist, providing guidance, coaching and feedback as needed.

Ability to think creatively, strategically, and technically.

Ability to work a flexible schedule based on department and Company needs.