179 applicants
Varicent · 2 days ago
Partner Marketing Director
Boston, MA
Full-time
Remote
Director
8+ years exp
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Responsibilities
Develop and Execute Partner Marketing Programs and Strategies: Design overall partner marketing program and tailored marketing strategies for each partner, taking into account their expertise, specific market focus, and the synergies with Varicent's offerings. This includes planning and executing joint marketing plans that align with both Varicent’s and the partners' business objectives.
Manage Co-Marketing Initiatives: Oversee the development and execution of co-marketing activities such as co-authored white papers, joint webinars, case studies, and events. This role involves closely collaborating with partners to ensure that all marketing materials meet brand guidelines and achieve strategic goals.
Strengthen Partner Relationships: Act as the primary marketing contact for partners, maintaining and growing relationships through regular communication and strategic engagements. This includes understanding partner needs, aligning resources, and facilitating access to marketing development funds (MDFs) where applicable.
Drive Lead Generation and Pipeline Contribution: Leverage partnerships to drive lead generation and contribute to the sales pipeline. This involves coordinating with sales and partner teams to ensure leads are properly tracked, nurtured, and converted into opportunities that benefit both Varicent and its partners.
Measure and Optimize Partner Marketing Performance: Implement metrics and KPIs to assess the effectiveness of partner marketing programs. Regularly analyze performance data to identify trends, measure ROI, and adjust strategies as needed to maximize impact. This also includes sharing insights and successes with internal stakeholders to demonstrate the value of partner contributions to Varicent’s growth.
Strategize and Optimize Influencer Engagement: Develop and implement a comprehensive influencer strategy that leverages and complements the broader partner marketing efforts. This includes identifying key influencers within the SPM industry and related fields, managing relationships, and leveraging these influencers to amplify brand messages and drive thought leadership. The role would involve coordinating influencer activities that align with corporate-level category and brand goals as well as joint marketing initiatives with GSIs, ensuring consistent messaging and maximizing market impact.
Qualification
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Required
Minimum of 8-10 years in marketing, with a significant focus on B2B marketing.
At least 5 years specifically in partner marketing with global systems integrators and consultancies or closely related roles, such as alliance management or business development within technology or enterprise software sectors.
Solid understanding of the enterprise software landscape, ideally Sales Performance Management (SPM), Customer Relationship Management (CRM), and/or other business management software solutions. Familiarity with the competitive dynamics in these areas is beneficial.
Proven capability in developing and executing marketing programs and strategies with global systems integrators, business partners and influencers.
Excellent storytelling and communication skills, capable of conveying complex concepts in a clear and engaging manner.
Demonstrated ability to operate proactively, with a knack for initiating projects and driving them to completion without extensive oversight.
Experience in leveraging data to measure marketing impact and make informed decisions.
Strong writing skills with an ability to create compelling partner and influencer marketing materials
Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
Preferred
Background in working with global system integrators and understanding their business models and value drivers.
Creativity in problem-solving, particularly in scenarios involving multiple stakeholders or partners.
Skills in negotiation and relationship management, crucial for dealing with partners and influencers.
Familiarity with digital marketing tools and platforms, including social media, content management systems, and marketing analytics tools.
Master’s degree in a related field or an MBA, which may be beneficial but not mandatory.
Company
Varicent
Varicent delivers market-leading SaaS software solutions that help revenue leaders drive growth.
501-1,000 employees
Funding
Current Stage
Growth StageTotal Funding
$35MKey Investors
FTV Capital
2012-04-13Acquired· by IBM
2009-10-01Series C· $35M
Leadership Team
Marc Altshuller
President & CEO
Matt Whitney
CTO
Recent News
Company data provided by crunchbase
